An Adweek story on, of all things, a trade group's efforts to form a coalition to study tracking cookies, made its way up the news charts to hit the Yahoo homepage on Friday evening, sandwiched among attacks in Iraq and...
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CNN reports that downloads of Mozilla's Firefox browser on Friday passed the 50 million mark. With its first full-fledged release last November, Firefox has stirred up the Web browser market, and the market share of Microsoft's Internet Explorer has inched...
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Michael Mayor will leave email firm NetCreations this Friday after a seven-year stint - and 10 months after NetCreations' sale to Return Path - reports DM News. Mayor's departure comes a month after Return Path's acquisition of email whitelist Bonded...
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Acxiom said Friday that it took control of online marketing services provider Digital Impact, DM News reports. Acxiom announced its intent to buy Digital Impact on March 28 and made a $140 million tender offer, or $3.50 per share of...
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Gays are more likely than heterosexuals to book travel online, according to a new Harris Interactive study, reports eMarketer. The Harris survey was conducted in mid-March and found that 35 percent of heterosexual respondents said they don't book travel online,...
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Google's plan (known as Google Print) to digitize entire libraries in the U.K. and the U.S. continues to draw European reaction, reports the E-Commerce Times. Apparently, librarians across Europe are rallying around the French in a spirit of continental fraternity,...
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Google plans to improve the results of internet news searches by ranking results according to quality rather than date and relevance to search terms, reports NewScientist (via PaidContent), citing patents filed in the U.S. and elsewhere by Google researchers. Apparently,...
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Search engines have become so proficient at attracting advertising that, oddly enough, even newspapers and yellow pages publishers are selling ads on their behalf in the small-business market, writes the New York Times. Seemingly, they are "cutting their own throats...
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As anticipated, Fastclick announced today that it has introduced text ads to its online lineup. The shape, color and size of "Fastclick Text Ads" are customizable, and publishers will be able to display them as an integrated part of their...
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WebProNews reports that Roger L. Simon, in an "Open Letter to All Bloggers," has announced a network to sell ads on blogs: "trying to turn blogs into a business...with the intention of working in two areas - aggregating blogs to...
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P&G's is launching a Secret Sparkle Body Spray to counter Unilever's Axe brand, and it's doing so with a deliberately new-marketing bent. In addition to sampling and the giving away of iPods, P&G is introducing its first marketing blog. Aside...
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Adapting its predictions with recently released PricewaterhouseCoopers data, eMarketer is predicting online ad spending growth to jump another 34 percent in 2005. eMarketer pegs the year's adspend to reach $13 billion, with search accounting for $5.4 billion of that (up...
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