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April 2005
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Claria to Launch Web Analytics EffortClaria is announcing today that it has created an analytics program, called Web Intelligence Center, to complement its...Scope of Click Fraud Still Cloudy, Gaining AttentioneMarketer remarks on increased concerns about click fraud, pointing to SEMPO research showing 77 percent of search marketers...Intermix: Spitzer Coming After Us for Spyware IssuesIntermix said that New York's AG Eliot Spitzer is contemplating suing the firm for improper disclosures in the...Biz360 Adds Nielsen Data to PR Monitoring ToolBiz360 has added Nielsen/NetRatings data to its corporate-reputation measuring system, reports ClickZ. Most Biz360 clients use the service...Survey: Email response, Customer Service Slow DownOnline businesses have gotten worse at responding to customer email requests from websites in the last three years,...Yahoo Offers Small Biz Free HostingYahoo is offering free web hosting to small businesses in an attempt to eventually bolster its search and...Mamma.com Under SEC InvestigationMamma.com is in the SEC hot seat, as an informal investigation has become a formal inquiry into whether...Greasemonkey Tool Wrenching for Publishers, Advertisers"Could the browser of choice of many a surfer today become the bane of the website publisher's existence?"...Anti-Spyware Group Dies of Self-Inflicted WoundsAnti-spyware group COAST gave up the ghost after a messy internecine battle between members that would have liked...Lycos Europe Re-Signs with OvertureNetImperative reports that Lycos Europe is extending and widening its search deal with Overture, allowing Yahoo's search division...Volvo Praised for Marketing Guts, Panned for Media ChoiceMarketing bloggers gave Volvo relatively poor marks for its recent deal with MSN Spaces to sponsor the blog...Murdoch: Print Losing Ads, Readers to OnlineMedia mogul Rupert Murdoch told the American Society of Newpaper Editors in Washington yesterday that the exodus of...Firefox's Share Grows, Marketers Seek CompatibilityComing out of browser marketshare obscurity only a few months ago, Mozilla's Firefox browser is now a force...Yahoo's Human-Guided News Automation Tops in TrafficPaidContent notes that Yahoo's brand of news - a combination of aggregated news feeds covered by a patina...Email Deliverability Maintaining Record LevelsCommercial emailers are finding the vast brunt of their messages actually getting through, according to Internet Retailer, with...Finance Top Topic of March Ads on WebWeb ads for investment advice, credit assistance, loans and other financial services comprised 20 percent of the 97.1...Postini, Pew on Spam: More Is Sometimes LessSpam volume in March (87 percent of all email) was 10 percent more than in March 2004 (77...Feds, California Seek Asset Freeze in Spam SuitDM News reports that the Federal Trade Commission and the California attorney general have asked for an injunction...House Bill Backs Political BlogsA Texas Republican in the House and a Nevada Democrat in the Senate are working to rewrite McCain-Feingold...IGN to Sell, Serve Ads in GamesIGN Entertainment is introducing an in-game ad management product to online game publishers and offering them its own...E-Commerce Stunted in GermanyInternet Retailer reports that Germans have been slow among other European peoples to embrace e-commerce, spending about 17...In-Game Ads Lack StandardsNot terribly surprisingly, in-game advertising lacks standards, making creative production quite a bit more difficult than might be...DM Companies Continue Hiring SpreeBtoB Online reports that two thirds of direct marketing firms are adding staff in the next three months,...New Yahoo News OnlineYahoo News, the leading news destination online, has just been overhauled, streamlining content and providing optimal space for...China Censorship Working; Google, Workers HappyA year ago, human rights advocates scorned China's efforts to censor the internet, noting that their scrubbing both...Blinkx Intros Combined Desktop, Web Search AppDesktop search firm Blinkx released its new, 3.0 version, combining results from web search, desktop search and even...Reports Again Predict Canada to Catch Up in E-CommerceCanadian e-commerce is slowly catching up to the rates of per capita spending seen in its friendly southern...Online Inventory: Brimming with PossibilitiesIn an incisive and insightful look at the issue of online inventory, ClickZ's Pamela Parker sizes up the...J.D. Power: Automakers' Websites BetterInternet automotive shoppers want more from automotive websites - and like what they're getting, reports Internet Retailer, citing...Consumers Online, but 28 Percent Not BuyingJust about everybody who's online now buys online, right? Apparently not, according to new research from Forrester. Internet...Digitas' DeSnyder Now Dotomi EVPPersonalized banner ad network Dotomi named Chuck DeSnyder, former GM of Digitas' Boston office, EVP of marketing, reports...TV Out $27 Billion 'Thanks' to Ad-SkippingSome more bad news on the DVR front for advertisers... Ad-skipping and on-demand viewing could result in $27...Overture Dead, Long Live Yahoo Search MarketingSearchEngineJournal points to Yahoo's official move of its Overture division's branding over to that of Yahoo Search Marketing....Print, Web Mags Serving Different Audiences, PurposesA survey done by a publisher of tech magazines asked people why they liked to get their...Firefox Bites off 5 Percent of Browser Market, Still TeethingZDNet reports that Firefox took a cool five percent marketshare from browser behemoth Internet Explorer. Nielsen/NetRatings reported that...Blog Surveys Bloggers on Blog AdsBlogKits' first blogger survey focuses on bloggers' attitudes about blog ads and asked three-questions: Do advertisements on blogs...Knight Ridder, NYT Quarter Saved by Online Edition TooRevenue is up at Knight Ridder, thanks entirely to its online division, which saw its topline grow by...ZenithOptimedia: U.S., World Online Adspend Shooting UpOnline constituted 3.6 percent of worldwide ad spending in 2004, up form 3.2 percent in 2003, and is...WSJ's Online Version Bests Print for ProfitsFor the first time, the Wall Street Journal's online edition earned more money than either its paper equivalent...Microsoft to 'Start' Huge Ad CampaignDesigned to show what Windows can do, a 15-month Microsoft ad campaign that will launch in 11 countries...Q4 Email Delivery Nearly 97 PercentEmail messages sent by retailers hit targeted inboxes 96.7 percent of the time in the fourth quarter, leading...CNET: Tivo Wooing Google, YahooTivo is negotiating with Google and Yahoo over a possible deal aimed at reaching some sort of union...Local Shoppers Rely on Web but Also Papers, TVTwo-thirds of consumers who researched local stores and services online also relied on TV and newspapers, according to...Copernic's Future Not to Revolve around MammaClickZ reports that desktop-search company Copernic is backing off Mamma.com's acquisition offer, citing a Securities and Exchange...LinkedIn Offers Local Business SearchLinkedIn is today unveiling a new business-to-business local search offering, "LinkedIn Services," to connect its network of 2.4...Online Retail Sales Up 12 Percent for WeekCiting comScore figures, Internet Retailer reports that online sales were up 12 percent for the week ending March...Study: Web Use Altered as Lifestyle ChangesExpected or recently experienced life changes significantly alter consumers' web usage and browsing behavior, according to a comScore...Rich Media Firm Offers Production Off-ShoringUnited Virtualities, the makers of rich media advertising elements Shoskeles and Ooqa-Ooqa, announced they are providing rich media...Top Search Engines' Results Not Very UniqueMarketingShift search blogger Jason Dowdell conducted his own experiment into the originality of all the various links that... |