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April 2005
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Americans More Leery of Mobile AdsA report on a new BBDO study shows that, while users have invited cell phones into their lives in extremely intimate ways, and perhaps because of it, Americans are highly resistant to advertising via mobile. This contrasts markedly with Europeans,... continue reading »Pamela Anderson Vehicle Promoted via Friendster BlogsAdWeek reports that Fox will promote its new Pamela Anderson vehicle Stacked via cast blogs linked to Friendster profiles. The new show, to premiere next week, is supposed to be a sit-com. Fully 30 of the cast and crew will... continue reading »Pub Subscribers Forward Ads, Link to SponsorsMediaPost reports that the demographic profiles of print and digital subscribers of magazines are similar, and the online readers have a high level of interaction with content - both editorial and advertising - according to survey findings by 101 communications.... continue reading »MTV to Launch Online Channel, Air P&G, Microsoft, Sony SpotsAdweek reports that MTV plans to launch an ad-supported online video site, MTV Overdrive, premiering on April 25 with five channels, including music, live performances, news, reality shows and movies. Procter & Gamble, Microsoft and Sony Pictures are the first... continue reading »MSN Brings Branded Elements to Blogs, IMsMicrosoft released new versions of its Messenger instant messaging service its MSN Spaces blog community, adding advertising opportunities. The AP reports Microsoft is letting some advertisers create "theme packs" that will let users employ branded elements on their own communications,... continue reading »It's Now a Women's World Wide WebJust eight years ago, females constituted only 45 percent of Internet users, but according to a just-released eMarketer report, "Women Online in the US," females made up 51.6 percent of the US online population in 2004. Adult women dominate consumer... continue reading »Search Ad Prices Up in MarchMediaPost reports that prices for paid search listings rose nine percent in March to an average of $1.75 a click, according to the Fathom Online Keyword Price Index. The average price of keywords had fallen in the first two months... continue reading »Vonage: Traditional Media Gives Big Boost to CampaignVonage added evidence to the pile that integrating several different media can be much more effective, telling a group of marketers that its Voice over IP product experienced a big sales boost after it diversified its advertising from online-only efforts... continue reading »French Court: Yahoo Ex-CEO Cleared of Helping Neo-NazisIt turns out that former Yahoo CEO Timothy Koogle isn't a Nazi sympathizer after all, as a French court cleared him of the silly allegations made as part of an effort to force Yahoo to take down Nazi-related memorabilia from... continue reading »Local Newspaper Sites Dominant in Metro MarketsIn 74 of the 81 metropolitan markets regularly surveyed, local newspapers have the leading websites, reports MediaPost, citing The Media Audit. According to the survey, 55 newspapers and seven TV stations attract 20 percent or more of the adults in... continue reading »Reebok Takes Shot at Video on DemandClickZ reports that Reebok is taking a shot at interactive TV advertising, in what the company says is a part of its biggest adspend in more than a decade. Designed to promote Reebok's urban-oriented brand, Rbk, the interactive effort launches... continue reading »Yahoo to Support Wikipedia to Support YahooMacworld reports that Yahoo's search engine division will supply hardware and other resources to support Wikipedia, the free online encyclopedia. And Yahoo Search will give people shortcuts to content from Wikipedia, writes CNET. The move comes on the heels of... continue reading »Search Agencies Fear Google's Moves on ClientsSome major search engine marketing firms (and their blogs) began fretting over allegations that Google is attempting to "own" their clients search campaigns. One unnamed search executive, one that had passed Google's professional qualifications criteria, reportedly was told by Google... continue reading »Online Media Buyers Keep Short Buy Cycles, Lead TimesEven as the internet increasingly offers TV-like ad opportunities, 70 percent of buyers - gathered from a MediaPost readers list - say they make buy commitments only three months in advance or less, according to the site. A full half... continue reading »U.K. Businessmen Look to Web, Not Print, for Trade NewsA survey of business decision makers in the U.K. found that the plurality of them look first to trade websites for their professional information (24 percent), almost double the proportion of businessmen who look to print trade magazines (14 percent),... continue reading »DMers Outsell Retailers OnlineDirect marketers topped online retailers with the best conversion rates according to a February internet sales report card by Nielsen/NetRatings' MegaView Online Retail tracking service, reported DM News. Only one retailer with a significant bricks-and-mortar presence, women's clothing retailer Coldwater... continue reading »Podcasting Larger than LifeeMarketer cites and questions a new report, "Podcasting Catches On," by Pew, estimating that more than 6 million American adults - 29 percent of the 22 million US adults who own MP3 players - have listened to a podcast. [More...]... continue reading »U.S. DMers Look to Canada as MarketA private trade delegation of American direct marketers will visit Canada, according to DM News, including representatives of the e-commerce, catalog and telemarketing industries. An executive putting the tour together said U.S. DM'ers have been more interested in Canada due... continue reading »MSN Video Adds Viral ContentMSN has added IFILM streaming video to its library, giving it more video inventory to offer advertisers, reports ClickZ. Pre-roll ads will appear when MSN Video users access IFILM's Viral Video channel content. The target audience - men 18 to... continue reading »AOL Adopts DoubleClick's Dart SystemAOL this morning revealed it will adopt Dart for Publishers as its common ad serving and management platform across its various properties. While financial details weren't disclosed, DoubleClick told BusinessWeek that it would talk about the revenues impact the deal... continue reading »Women, Men Playing More GamesAdAge reports that in light of research indicating that women are becoming avid online gamers, publisher Meredith corp. has launched gaming sections on three of its most widely read magazine Web sites, aimed mostly at women. [More...]... continue reading »Microsoft, MLB Call off $40MM Content DealMicrosoft and Major League Baseball are calling it quits half-way through their super-expensive $40 million internet content deal, according to PaidContent. Microsoft stole the deals for MLB content from a series of small sports-oriented sites that previously held the rights,... continue reading »MarketWatch Vet to Head Tacoda SalesTargeting technology firm Tacoda hired former MarketWatch sales executive Matt Arkin to start up a direct network brand ad sales division of Tacoda's Audience Networks. He will head the sales group for the behaviorally-targeted network of site inventory out of... continue reading »Spammer's 9-Year Jail Sentence Put off for AppealA Virginia judge sentenced a convicted spammer to nine years in jail, although the sentence was suspended pending appeal. The jury recommended the sentence, adopted without modification by the Loudoun County circuit judge. Defendant Jeremy Jaynes' lawyer complained that the... continue reading »Carat Interactive Pushing Brands to BlogCarat Interactive is distributing blogging "starter kits" to clients like Tivo and Pfizer, encouraging the brands to create enthusiast blogs to help channel positive customer energies, according to MediaPost. "Controversy is not a goal here," said National Media Director John... continue reading »Campaign to Integrate Big Blue's 'Other,' Human SideOnline ads and a microsite are part of an integrated effort by IBM to introduce potential business consulting and services clients to "The Other IBM." ClickZ writes that the effort is part of Big Blue's move beyond its image as... continue reading »Time Inc. Taps Flytxt for Foray into MobileIn what may be the largest mobile initiative by a traditional media company, Time Inc. is bundling mobile interactivity into its People and Teen People titles, ClickZ reports. Time is in talks with advertisers to integrate their campaigns with the... continue reading »Massive Effort to Place Products in VideogamesVideogame advertising network Massive has just announced signing 12 advertisers and is slated to place ads in 40 titles, reported MediaPost. [More...]... continue reading »Weblogs' New Banners Give Voice to ConsumersWeblogs, Inc., the largest publisher of professional blogs, is offering advertisers online "Focus-Ads," which give readers the option to publicly comment on an ad or product, writes iMedia. The ads have been running for several weeks on some of Weblogs'... continue reading »USPS Files for 5.4% Rate IncreaseIn a move that might prompt direct and other marketers to consider spending more of their budgets elsewhere, the U.S. Postal Service on Friday filed a request for an across-the-board 5.4% rate increase with the Postal Rate Commission. [More...]... continue reading »Major Agencies Finally Acquiring Mobile AbilityMajor agency players, including WPP Group, Aegis and Omnicom, are on the prowl to acquire or partner with mobile marketing agencies, according to a post in paidContent.org, citing a New Media Age report. Already, WPP Group has sent out a... continue reading »AOL Search to List Ingenio Pay-per-Call AdsIngenio will begin providing pay-per-call ads on AOL's search results pages this week, reports MediaPost. The listings will appear at the very top of AOL's search results page, above other sponsored listings - provided by Google - and the organic... continue reading »Mass. Buzz Bill Limits Youth RecruitingA bill introduced in the Massachusetts House of Representatives aims to protect teens from online buzz marketers, reports ClickZ. The legislation is designed to ensure that youth under 16 who are recruited by marketing campaigns, such as word-of-mouth promotions, can... continue reading »iVillage Buys Another Medical PublisherThree months after buying Healthology, iVillage struck again, purchasing HeathCentersOnline, another health publisher, for $11 million in cash and $1 million in stock. The company runs HeathCenterOnline, AllergyHealthOnline and HeathlyLivingOnline. iVillage, known for its focus on women, has been increasingly... continue reading »Cablevision Ads to Target Multicultural AudienceCablevision has retained GlobalWorks to develop multicultural advertising, including broadcast, print, online, direct and outdoor advertising for Cablevision's iO digital cable, Optimum Online high-speed internet and Optimum Voice. According to MediaPost, the effort will initially target Hispanic and African-American markets,... continue reading »I-Level Dumps BT, Takes on Orange AccountInteractive shop I-level dumped its large British Telecom client in favor of the media buying duties for wireless firm Orange, according to Revolution. The account, said to be a 4 million quid affair, comes after Orange decided to take the... continue reading »Google Responds to French Fears of Digitized LibraryIn an otherwise completely derivative piece, The New York Times managed to eke out a response from Google on the ginning up of nationalist pique at the idea that the "Anglo" Google might become the arbiter of what gets published... continue reading »Radar Launch: News to Some, Vapor Blip to OthersRadar magazine, having folded two years ago, will restart publishing at the end of May, but will first launch a website this month, reported the New York Times. The site will not reproduce the magazine contents but will offer daily... continue reading »News Corp Continues Tilt Against Nielsen's New MeasurementsNews Corp. said it intends to ratchet up its lobbying efforts against Nielsen's local people meters, media measurement systems that more accurately measure individual's media consumption. A group News Corp. created called Don't Count Us Out has been trying to... continue reading »On Eve of Google/Yahoo News Battle, Skirmish with APWith millions of ad dollars up for grabs, Yahoo News and Google News are preparing for "the Digital Age equivalent of an old-fashioned newspaper war," writes the Los Angeles Times. Yahoo News is the most-visited news site in the U.S.,... continue reading »Return Path Buys Bonded SenderDM News reports that email services firm Return Path will announce its purchase of Bonded Sender, the whitelist email company that proposed last year to create a system of email postage to help stem the tide of spam. Email security... continue reading »China Search Market Booms 81 Percent in 2004Search Engine Watch cites a People's Daily news report about China's search market, which reached $151 million in 2004, rising 81 percent from the previous year; that is substantially more than other, earlier reports. The market is predicted to reach... continue reading »New Blogger Guide Offers Pink-Slip ProtectionBlogging about your workplace sometimes results in receiving a pink slip, and bloggers have few protections. CNET reports that the Electronic Frontier Foundation' new guide for blogging in the workplace offers sage advice to bloggers and their bosses. ... continue reading »E-Commerce Figures Run Hot, Cold, HotcomScore figures published by Internet Retailer show online retail sales shot up 45 percent for the week ending March 20, rising to $1.59 billion. 2005 has been a wild ride for e-commerce, with sales growth showing very high volatility. Figures... continue reading »Google Local Offers Mobile ServiceSearch Engine Watch reports that Google has added a new service that offers U.S. cell phone users a robust version of Google Local. The new service, available now at local.google.com/local, is similar to the local search service available via PCs.... continue reading »AzoogleAds Hires Playboy Exec as COOAzoogleAds, a cost-per-action network, headquartered in Canada, that provides affiliate services and lead generation, hired on Playboy Enterprises' Randy Nicolau to be its new chief operating officer. Nicolau will run day-to-day operations for the firm.... continue reading »European Search Firm Nixes Use of Some English Brand WordsEuropeans may be reaping what they sow, as their stronger sense of copyright and trademark protections in the context of keyword advertising is forcing Continental search firms to publish lists of verboten words - many of which are fairly plain.... continue reading »Blogger Top Blog HostGoogle's Blogger is home to some eight million blogs, more than any other hosting service, reports MarketWatch, citing research from Perseus Development Corp., a web-based survey firm. In second place is LiveJournal.com, with about 6.6 million accounts. [More...]... continue reading »Another Round of Help for FirefoxPalo Alto startup Round Two will develop add-on tools for the increasingly popular Firefox browser, according to MarketWatch. The programs will let users test their internet-connection speed and manage file downloads from within the browser. Many programmers have created extensions... continue reading » |