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April 2005
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Americans More Leery of Mobile AdsA report on a new BBDO study shows that, while users have invited cell phones into their lives...Pamela Anderson Vehicle Promoted via Friendster BlogsAdWeek reports that Fox will promote its new Pamela Anderson vehicle Stacked via cast blogs linked to Friendster...Pub Subscribers Forward Ads, Link to SponsorsMediaPost reports that the demographic profiles of print and digital subscribers of magazines are similar, and the online...MTV to Launch Online Channel, Air P&G, Microsoft, Sony SpotsAdweek reports that MTV plans to launch an ad-supported online video site, MTV Overdrive, premiering on April 25...MSN Brings Branded Elements to Blogs, IMsMicrosoft released new versions of its Messenger instant messaging service its MSN Spaces blog community, adding advertising opportunities....It's Now a Women's World Wide WebJust eight years ago, females constituted only 45 percent of Internet users, but according to a just-released eMarketer...Search Ad Prices Up in MarchMediaPost reports that prices for paid search listings rose nine percent in March to an average of $1.75...Vonage: Traditional Media Gives Big Boost to CampaignVonage added evidence to the pile that integrating several different media can be much more effective, telling a...French Court: Yahoo Ex-CEO Cleared of Helping Neo-NazisIt turns out that former Yahoo CEO Timothy Koogle isn't a Nazi sympathizer after all, as a French...Local Newspaper Sites Dominant in Metro MarketsIn 74 of the 81 metropolitan markets regularly surveyed, local newspapers have the leading websites, reports MediaPost, citing...Reebok Takes Shot at Video on DemandClickZ reports that Reebok is taking a shot at interactive TV advertising, in what the company says is...Yahoo to Support Wikipedia to Support YahooMacworld reports that Yahoo's search engine division will supply hardware and other resources to support Wikipedia, the free...Search Agencies Fear Google's Moves on ClientsSome major search engine marketing firms (and their blogs) began fretting over allegations that Google is attempting to...Online Media Buyers Keep Short Buy Cycles, Lead TimesEven as the internet increasingly offers TV-like ad opportunities, 70 percent of buyers - gathered from a MediaPost...U.K. Businessmen Look to Web, Not Print, for Trade NewsA survey of business decision makers in the U.K. found that the plurality of them look first to...DMers Outsell Retailers OnlineDirect marketers topped online retailers with the best conversion rates according to a February internet sales report card...Podcasting Larger than LifeeMarketer cites and questions a new report, "Podcasting Catches On," by Pew, estimating that more than 6 million...U.S. DMers Look to Canada as MarketA private trade delegation of American direct marketers will visit Canada, according to DM News, including representatives of...MSN Video Adds Viral ContentMSN has added IFILM streaming video to its library, giving it more video inventory to offer advertisers, reports...AOL Adopts DoubleClick's Dart SystemAOL this morning revealed it will adopt Dart for Publishers as its common ad serving and management platform...Women, Men Playing More GamesAdAge reports that in light of research indicating that women are becoming avid online gamers, publisher Meredith corp....Microsoft, MLB Call off $40MM Content DealMicrosoft and Major League Baseball are calling it quits half-way through their super-expensive $40 million internet content deal,...MarketWatch Vet to Head Tacoda SalesTargeting technology firm Tacoda hired former MarketWatch sales executive Matt Arkin to start up a direct network brand...Spammer's 9-Year Jail Sentence Put off for AppealA Virginia judge sentenced a convicted spammer to nine years in jail, although the sentence was suspended pending...Carat Interactive Pushing Brands to BlogCarat Interactive is distributing blogging "starter kits" to clients like Tivo and Pfizer, encouraging the brands to create...Campaign to Integrate Big Blue's 'Other,' Human SideOnline ads and a microsite are part of an integrated effort by IBM to introduce potential business consulting...Time Inc. Taps Flytxt for Foray into MobileIn what may be the largest mobile initiative by a traditional media company, Time Inc. is bundling mobile...Massive Effort to Place Products in VideogamesVideogame advertising network Massive has just announced signing 12 advertisers and is slated to place ads in 40...Weblogs' New Banners Give Voice to ConsumersWeblogs, Inc., the largest publisher of professional blogs, is offering advertisers online "Focus-Ads," which give readers the option...USPS Files for 5.4% Rate IncreaseIn a move that might prompt direct and other marketers to consider spending more of their budgets elsewhere,...Major Agencies Finally Acquiring Mobile AbilityMajor agency players, including WPP Group, Aegis and Omnicom, are on the prowl to acquire or partner with...AOL Search to List Ingenio Pay-per-Call AdsIngenio will begin providing pay-per-call ads on AOL's search results pages this week, reports MediaPost. The listings will...Mass. Buzz Bill Limits Youth RecruitingA bill introduced in the Massachusetts House of Representatives aims to protect teens from online buzz marketers, reports...iVillage Buys Another Medical PublisherThree months after buying Healthology, iVillage struck again, purchasing HeathCentersOnline, another health publisher, for $11 million in cash...Cablevision Ads to Target Multicultural AudienceCablevision has retained GlobalWorks to develop multicultural advertising, including broadcast, print, online, direct and outdoor advertising for Cablevision's...I-Level Dumps BT, Takes on Orange AccountInteractive shop I-level dumped its large British Telecom client in favor of the media buying duties for wireless...Google Responds to French Fears of Digitized LibraryIn an otherwise completely derivative piece, The New York Times managed to eke out a response from Google...Radar Launch: News to Some, Vapor Blip to OthersRadar magazine, having folded two years ago, will restart publishing at the end of May, but will first...News Corp Continues Tilt Against Nielsen's New MeasurementsNews Corp. said it intends to ratchet up its lobbying efforts against Nielsen's local people meters, media measurement...On Eve of Google/Yahoo News Battle, Skirmish with APWith millions of ad dollars up for grabs, Yahoo News and Google News are preparing for "the Digital...Return Path Buys Bonded SenderDM News reports that email services firm Return Path will announce its purchase of Bonded Sender, the whitelist...China Search Market Booms 81 Percent in 2004Search Engine Watch cites a People's Daily news report about China's search market, which reached $151 million in...New Blogger Guide Offers Pink-Slip ProtectionBlogging about your workplace sometimes results in receiving a pink slip, and bloggers have few protections. CNET reports...E-Commerce Figures Run Hot, Cold, HotcomScore figures published by Internet Retailer show online retail sales shot up 45 percent for the week ending...Google Local Offers Mobile ServiceSearch Engine Watch reports that Google has added a new service that offers U.S. cell phone users a...AzoogleAds Hires Playboy Exec as COOAzoogleAds, a cost-per-action network, headquartered in Canada, that provides affiliate services and lead generation, hired on Playboy Enterprises'...European Search Firm Nixes Use of Some English Brand WordsEuropeans may be reaping what they sow, as their stronger sense of copyright and trademark protections in the...Blogger Top Blog HostGoogle's Blogger is home to some eight million blogs, more than any other hosting service, reports MarketWatch, citing...Another Round of Help for FirefoxPalo Alto startup Round Two will develop add-on tools for the increasingly popular Firefox browser, according to MarketWatch.... |