New York State attorney general Eliot Spitzer filed a lawsuit against Intermix yesterday, charging that it violates state law prohibiting false advertising and deceptive business methods, reported the New York Times. He said the adware firm failed to properly inform...
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The Interactive Advertising Bureau has begun forming a committee or task force to address issues related to the much-maligned cookie, including deletion and other matters, writes ClickZ. The report comes on the heels of the formation of an ad industry...
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ClickZ reports that Yahoo News has been redesigned to eliminate clutter and highlight both content and ads, with the number of ad units on each story page reduced to one 300x250 ad within the content; previously, each page had a...
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CNET's download.com has banned adware-supported programs on its site and has already eliminated nearly 600 of them, the company announced Thursday. CNET said the move was an expansion of a long-established policy against any software that could inhibit user control...
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The average viewer of an online catalog looks at 34 pages displaying more than 150 products, according to just-completed research by Rich FX Inc., a provider of rich media that enables online catalogs, reports Internet Retailer. The provider gathered its...
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Microsoft took an expected hit from the pullback in internet access, contributing to a five percent dip in quarterly revenue, from $591 million in 3Q04 to $564 million in 3Q05; advertising revenue, however, was up $14 million, or four percent,...
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The Interactive Advertising Bureau released figures showing online ad spending up 33 percent in 2004 over the previous year. Consumer advertising made up just under half of all ads, distantly followed by computers (18 percent), financial services (17 percent), healthcare...
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iMedia reports that behavioral targeter Revenue Science will provide its services to Associated New Media, which owns multiple properties in the U.K., including the Daily Mail online, This is London, This is Money and This is Travel....
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eWeek writes that Yahoo Search Marketing (formerly Overture) is getting ready to display pay-per-click banner ads, joining competitor Google in expanding the role of search advertising. A Yahoo spokeswoman confirmed that in the next few weeks Yahoo plans to start...
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aQuantive emailed yesterday to restate some findings that formed the basis for a MarketingVOX story last week that indicated fears of cookie deletion were overblown. In fact, the aQuantive data does show that self-reported data on cookie deletion is indeed...
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Yahoo Search Marketing and Virgin Group founder Richard Branson unveiled a contest for small-business owners on Thursday, offering 10 million free ad impressions on the Yahoo network to the winning entrepreneur who "thinks big," CNET reported. The Think Big contest...
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Wal-Mart has promoted John Fleming, who headed the retailer's web efforts, to chief marketing officer, effective next Monday, AdWeek reports. He succeeds Robert Connolly, 61, who is retiring at the end of the year. Fleming, 46, will continue to oversee...
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The Massachusetts state legislature seems to be gearing up to put limitations on word-of-mouth marketing to youngsters, according to a report in Groton, MA-based Adrants. One state representative introduced a bill that would require kids under 16 to get parental...
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