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April 29th, 2005
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IAB Wants a Piece of Cookie ActionThe Interactive Advertising Bureau has begun forming a committee or task force to address issues related to the...Yahoo Revamps News Home; Seeks Friendly Coexistence with MediaClickZ reports that Yahoo News has been redesigned to eliminate clutter and highlight both content and ads, with...CNET: Download.com Banishes AdwareCNET's download.com has banned adware-supported programs on its site and has already eliminated nearly 600 of them, the...Study Sheds Light on Online Catalog UsersThe average viewer of an online catalog looks at 34 pages displaying more than 150 products, according to...MSN Revenues Down, Ad Income Up, Profits Meet ExpectationsMicrosoft took an expected hit from the pullback in internet access, contributing to a five percent dip in...IAB: Net Adspend Up to $9.6 BillionThe Interactive Advertising Bureau released figures showing online ad spending up 33 percent in 2004 over the previous...Revenue Science Expands into U.K.iMedia reports that behavioral targeter Revenue Science will provide its services to Associated New Media, which owns multiple...Yahoo to Test Search-Based BannerseWeek writes that Yahoo Search Marketing (formerly Overture) is getting ready to display pay-per-click banner ads, joining competitor...aQuantive: On Second Thought, More Cookies DeletedaQuantive emailed yesterday to restate some findings that formed the basis for a MarketingVOX story last week that...Yahoo Contest: 10 million Free Impressions to Small BusinessYahoo Search Marketing and Virgin Group founder Richard Branson unveiled a contest for small-business owners on Thursday, offering...Wal-Mart Names Fleming CMOWal-Mart has promoted John Fleming, who headed the retailer's web efforts, to chief marketing officer, effective next Monday,...State May Limit Buzz Marketing to KidsThe Massachusetts state legislature seems to be gearing up to put limitations on word-of-mouth marketing to youngsters, according... |