Gmail Users Testing Google RSS Aggregation Feature

Google's testing of RSS ads is not its only foray into the possibilities afforded by new syndication technology, ClickZ reports. Some users of Gmail, Google's web-based email client, have this week been testing Gmail Clips, an RSS feed aggregation feature... continue reading »

RSS Right on Target for Direct Marketers

Amid the hubbub of Google's ventures into RSS territory, direct marketers, frustrated by the vagaries of email delivery and longing to send audio or video pitches through the web, have already been using RSS feeds to get their messages to... continue reading »

Ask Jeeves Q1 Revenue Doubles, Profit Beats Expectations, Stock Falls

No. 4 (or 5) search engine Ask Jeeves posted quarterly profits that beat expectations, but its shares fell (less than one percent) after it forecast Q2 earnings below Wall Street targets. Q1 revenue soared to $94.9 million from $39.2 million.... continue reading »

Visa Online Ad Chief Keeps Plugging at Budget

AdAge wrote a glowing hagiography of Visa's newly-appointed VP of online advertising and emerging media platforms, Jon Raj. A fervent pusher of useful online marketing options, Raj said that Visa's spending on interactive media has increased in all four of... continue reading »

Email Marketing Doing Better Than Expected

Email is still a powerful marketing tool if used well, writes eMarketer, citing a just-published report, "Email Marketing: How to Improve ROI." Though the focus of late has been on search, 71 percent of US online advertisers used email marketing... continue reading »

McAfee: Adware PUPs Multiplying

Adware was among items consumers least wanted on their computers, security company McAfee reported this week when it published lists of the 10 most common "malicious" threats and "non-malicious" programs in the first quarter, writes MediaPost. The illegal, malicious threats... continue reading »

Or Maybe the Wall Street Yahoo

PaidContent points to an intriguing LA Times column titled "Next: Google Street Journal." Concluding his ruminations about the state of affairs in an offline news-publishing world confronting the online assault, columnist Andrés Martinez writes: "It's only a matter of... continue reading »

Fear and Loathing for Google's Non-Search Branding Network

Back when Google's automated search keyword auction was first introduced, this reporter was given an alpha preview. The system was impressive, but the PR flack - who was also the project manager - was disappointed to hear the reaction: it's... continue reading »

comScore: Search Market Not Changed Much in Last Year

Google had a 36.4 percent share of the search market in March - up a half percentage point year over year - comScore reported Wednesday, writes MediaPost. Yahoo, right behind with 30.6 percent, did not make up ground against the... continue reading »

Infinity Inflicts Podcast Channel on AM Dial

Podcasting, the internet equivalent of public access radio, will get a big boost in prominence in mid-May, when Infinity Broadcasting will launch an all podcast radio station. That means that the vast majority of listeners, who currenly don't read blogs,... continue reading »

Economist: Online Advertising on the Attack

Only as it can (though we try), the inimitable Economist offers [via AdJab] a sober overview of recent doings in online advertising, citing forecasts that the combined ad revenues of Google and Yahoo this year will rival those of the... continue reading »

Cuban Thinking Aloud about Click-to-Call

Billionaire entrepreneur Mark Cuban says he has invested in Thinking Voice, a maker of click-to-call internet links for emails, e-commerce websites, social networks and other internet venues, reports CNET. The infusion will help Thinking Voice launch CallActivator, which sets up... continue reading »