Dynamic Logic's MarketNorms Now Also a Brand-Metrics Tool

Marketing effectiveness researcher Dynamic Logic yesterday launched MarketNorms 2.0, which includes industry-sector-specific tools for planning online advertising campaigns and benchmarking ad performance. It provides clients with access to their own campaign data and a database of aggregated brand-effectiveness data from... continue reading »

Aegis's Isobar to Buy Molecular for $31.5 Million

Internet Retailer reports that Isobar, the interactive unit of Aegis, announced it will buy Boston suburb-based web site developer Molecular for $31.5 million over two years. Just this past December, Isobar picked up major search marketing firm iProspect, also for... continue reading »

Study: Firefox Now at 10 Percent Share

ClickZ reports on itproductivity.org stats showing Firefox's share of the browser market share more than doubling its marketshare to about 10 percent in the first three months of 2005. About a third of those gains appears to have come directly... continue reading »

Adware Firm WhenU Wins Funding

Adware purveyor WhenU raised $20 million in private equity through ABS Capital Partners, according to Red Herring. The firm said it would use the moneys to flesh out its marketing and distribution efforts, an effort it already had underway as... continue reading »

U.K. IAB Repositions for Web, to Serve Advertisers

The U.K. Interactive Advertising Bureau will reposition itself as a service organization for advertisers and will focus on the internet, reports NetImperative, adding that change is a snub to the organization's former policy of dealing with all interactive platforms and... continue reading »

'CFO' Integrated Campaign to Launch

CFO magazine will launch its first integrated advertising campaign next week, according to BtoB Online. Aimed at marketers, the campaign will appear in Advertising Age, BtoB, Media Post and other marketing-oriented media. Owned by the Economist Group, CFO has a... continue reading »

MarketWatch on Dow Jones' IBT

Dow Jones has added MarketWatch to its Interest-Based Targeting (IBT) behavioral-ad network, reports AdWeek. The recently acquired MarketWatch would help fill out audience segments in areas like autos, said a Dow Jones spokesman. The acquisition helped build online ad inventory,... continue reading »

Yahoo Launches 'My Web' Personal Search

Adding new personal-search features and tools, Yahoo has expanded its My Yahoo, which it launched last October, reports Search Engine Watch. The new My Web service will now allow users to save a cached copy of a page, not just... continue reading »

U.S. Agencies Get Vastly Different Prices, Size Unrelated

A U.K.-based media auditing firm found that U.S. agencies are a much less consistent in the prices they pay for media on behalf of their clients. Billetts' Media Performance Monitoring America division found that American agencies were a bit all... continue reading »

FastClick to Offer Text Ads

FastClick will begin offering text ads starting May 2 on its network of sites, AdJab writes, citing Search Engine Journal. FastClick announced Monday that in March it had surpassed Yahoo in number of unique audience reached.... continue reading »

Google Floats RSS Ad Trial Balloon

CNET reports that Google is testing a new variation of AdSense that allows sites to send a text or banner ad along with syndicated content using RSS feeds, and get paid by the click. The Microsoft-centered Longhornblogs.com blog is one... continue reading »

Smaller Rivals Gain Traffic from Brand Searches

Citing research from Hitwise, the U.K.'s NetImperative writes that smaller firms gain Web traffic from searches for their larger competitors' sites, with 10 percent of searches from leading travel, retail and insurance brands sending visits to a site offering the... continue reading »