MarketingVOX and Adrants are again covering AD:TECH with its own blog, herding a team of five official (and several mostly sober unofficial) industry expert writers. Key panels are summarized, parties reviewed, embarrassing pictures snapped, and today the tchotchke report is...
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The British firm that made waves when it started waving around its "sense engine" patent on employing the semantic relationships between words to help determine relevant content announced its technology will be baked into three of its own new targeting...
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Ten years ago today, Larry Chase started up the first online newsletters dealing with interactive marketing and design, the Web Digest for Marketers. 45,000 subscribers now receive the weekly newsletter....
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Online sales were up only 5 percent for the week ending April 3 over the corresponding week a year ago, reaching $1.22 billion from $1.16 billion for the week in 2004, reports Internet Retailer, citing comScore figures. First quarter online...
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AdWeek reports that the U.S. Army is relaunching its $200 million account review - having decided, after a six-month delay, to cancel it last week; but it's not clear whether any of the original finalists would want to sign...
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Online advertising's future is bright, in part because of new tools and targeted ads, said Morgan Stanley analyst Mary Meeker during a keynote address at AD:TECH, adding that the Web is the most underutilized advertising medium, accounting for only three...
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A coalition to develop online-measurement policies and procedures that marketers and consumers alike can trust and rely on has been formed by agency and research executives, reports ClickZ. Called Safecount, the industry group will enter the fray over cookies as...
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Seventy-two percent of respondents to a survey conducted by SKYLIST cited deliverability as a persistent problem in a survey of marketing professionals conducted by email service provider, reports ClickZ. The number-two challenge is analyzing campaign results, which 44 percent...
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McAfee has altered its view on Claria products, no longer terming them a "malicious threat," reports AdJab, citing a Monday statement by Claria. Apparently because users must opt-in to use the software contain Claria's GAIN, McAfee may be conceding that...
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Internet yellow pages (IYP) attract customer more prepared to buy - and spend more money - than the local search services of Google and Yahoo, according to a new study by comScore, reports AdAge. The study is among the first...
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Denmark retained the number-one position among 65 countries in the Economist Intelligence Unit's ratings of the Web-readiness of countries, reports eMarketer. The U.S. showed strong gains to retake the number-two position after falling back last year. But Europe dominated. Western...
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BtoB Online reports that Ziff Davis has relaunched Publish.com, a website serving the electronic publishing industry. The site will cover graphic design, publishing, Web content creation, content management and professional digital photography. Ziff acquired the site last year from Connexus...
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Youth audiences are abandoning traditional news sources, threatening the future of "old" media businesses, according to a new Carnegie Corporation research report, writes NetImperative. The study reveals that less than a fifth of 18-34 year-olds rank newspapers as their primary...
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Online-audience auditor I/PRO announced the addition of demographic reports to its services, which include reports on site traffic and audience behavior, report MediaPost and ClickZ. In partnership with Mediamark Research, Inc., I/PRO will offer two reports, which will focus...
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