U.S. Army: Just Kidding about the $200MM Review

The U.S. Army decided, after already delaying a review decision by six months, that it would cancel its $200 MM account review after all, according to AdAge. The six agencies that wasted months and hundreds of thousands of dollars were... continue reading »

Half of Top 10 Computer/Electronics Sites Lose Traffic in March

Five of the top 10 multi-category computers and consumer electronics sites experienced a decline in traffic in March, with Sony Electronics, down 27 percent from March 2004, suffering the largest drop, reports Internet Retailer, citing Nielsen/NetRatings. Sony Electronics site visits... continue reading »

Study: 27 Percent Weekly Clearing Cookies

According to yet another study, to be released this week by Insight Express and Horizon Interactive, of the 70 percent of consumers who use some form of anti-spyware software, 79.5 percent say they run the software daily or weekly, 57.6... continue reading »

IAB, MediaPost Settle OMMA Trademark Row

The Interactive Advertising Bureau announced on Friday that it and MediaPost have reached a settlement regarding the use of the OMMA trademark. MediaPost will continue using the mark in connection with an OMMA conference and magazine but not an awards... continue reading »

ROI trax Adds Click Fraud Detection

ROI trax announced the addition of click-fraud monitoring and detection capabilities to its online marketing analytics service. ROI trax is a subsidiary of the privately held Oneupweb, a Michigan-based search engine optimization and marketing services firm.... continue reading »

Online Retailers Pressured to Protect Consumer Records

Following recent high-profile thefts of consumer data, MasterCard and Visa are placing retailers under pressure to tighten the security of their consumer records, giving them until June 30 to comply with a new set of computer security standards, writes CNET.... continue reading »

In Non-Search Foray, Google to Beta CPM Model, Site Targeting

Google is scheduled to announce today a beta feature for AdWords that will allow advertisers to specifically target selected content sites in the Google network, reports SearchEngineLowdown. Google will test a cost-per-impression bidding model for AdWords ads (not on Google's... continue reading »

VNU, ACNielsen Offices Raided by E.U.

Reuters reports that the European Commission raided Dutch media group VNU and its market research unit ACNielsen last month. The E.U. is investigating whether the firms' contract and price policies broke European antitrust law, VNU said on Friday. The Netherlands-based... continue reading »

MSN Adds Spanish-Language Site, Video Content

MSN launched a Spanish-language video site and mini-site for this week's Billboard Latin Music Awards in a bid to expand offerings to advertisers that are wooing U.S. Hispanics, reports ClickZ. Warner Bros. Pictures will be the exclusive sponsor of the... continue reading »

Study: Print Ad Practices Work Online

What works in print ads often also works on the web - namely, powerful images that grab attention and point it toward a message, according to a study of online ads, expected to be released today, reports MediaPost. The CNET... continue reading »

Atlas Bows Rich Media Tool

MediaPost reports Atlas is expected to announce the launch of its rich media offering, Atlas Rich Media, which will be integrated into its digital marketing technology platform. Atlas cited clients' preference for using rich media tools built into an ad... continue reading »

DoubleClick Sold, CEO to Go

Last week's reports of DoubleClick's imminent acquisition were confirmed today, as the provider of data and technology solutions for marketers and advertising agencies announced a few minutes past midnight that it had signed an agreement to be acquired by private... continue reading »