BtoB Online cites a Jupiter Research report finding that tech spending by some small subsegments will increase this year, though overall small business spending is expected to be flat. Some 52 percent of businesses with fewer than 50 employees are...
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PaidContent pointed to a report that some book publishing executives are crowing the sky's falling now that Google seems to be successfully negotiating agreements with major publishers to make their works searchable online. Bloomsbury's chief Nigel Newton said the process...
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Yahoo Europe has recruited OgilvyOne Worldwide to provide an online advertising network to target its European audience, reports Netimperative. Meanwhile, Maher Bird Associates (MBA) has been appointed Yahoo's Trade Marketing agency for Europe. Ogilvy will provide Yahoo with interactive creative...
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AccuWeather will be Google's first beta publisher for its new local search advertising product, according to ClickZ. Google also announced additions to its Advertising Professionals Program, its program to make working with Google easier for agencies. Google will give inventory...
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The top 10 web properties remained the same in March as in February, except for CNET Networks, which attracted 19 percent more visitors and moved one spot to number 10, according to a comScore report cited by iMedia. While circulation...
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Adweek reports that Revenue Science is forming a new ad network targeting ads based on user behavior across several sites, thus addressing a limitation of behavioral targeting: insufficiently large segments as a result of collecting user behavior on a single...
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Google is now allowing users to log in and have the search giant track their searches over time, using them to help improve those users' search results in the future. SearchEngineLowdown points out that this new Google Search History feature...
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Four out of five web users would be more inclined to click through to an online ad if it were relevant to their search, but ignore most links because they bear no relation to the original search, reports Netimperative, citing...
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The saga of just how crumbly cookies are continues with an InsightExpress survey reporting that 56 percent of consumers say they delete cookies monthly, but only 35 percent of that group able to actually purge them from their computers. MediaPost...
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Internet Retailer reports that conversion rates are rising among online retailers - with 21 percent of them, nearly twice as many as last year, reporting rates of 2-3 percent - but 90 percent of retailers have cart abandonment rates higher...
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The New York Post reports that the sale of DoubleClick to San Francisco-based LBO firm Hellman & Friedman, possibly for $1.2 billion, may be right around the corner. Sources close to the talks told the Post that the parties are...
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DM News reports that EWeek led the Top 25 list of publications with digital subscriptions audited by BPA Worldwide. Rankings were for the second half of 2004. Digital subscriptions accounted for 16.2 percent, or 65,000, of eWeek's total qualified circulation...
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