CBS announced that it named long-time MarketWatch sales veteran Scot McLernon to head up advertising efforts for all of CBS's digital media properties. In addition to MarketWatch, he now will also oversee CBS.com, UPN.com, CBSNews.com and Sportsline....
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With recent news of security holes in Firefox, Mozilla has scratched a college poster campaign associating the browser with the security of a condom; apparently, however, fans of the browser plan to revive the image, CNET reports. Mozilla announced patches...
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The Associated Press will start charging its members for posting its collective news service materials online, according to Poynter Online. Since 1995, the AP has allowed its roughly 15,000 licensees to repurpose its content willy nilly. The new policy will...
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Mega PR agency Fleishman Hillard admitted that executives in its Los Angeles offices overbilled municipal accounts for the city. After first denying any wrongdoing, Fleishman announced it will pay $4.5 million and that former executives has sent L.A. "improper and...
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Google has sued Froogles.com, charging the rival shopping search engine with trademark infringement, reports CNET. Google's 68-page complaint against Froogles.com was filed in the Eastern District Court of New York. It alleges that Froogles.com proprietor Richard Wolfe, a NY resident,...
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Florida-based technical writer Rogers Cadenhead was apparently able to divine the new pope's name and registered the domain BenedictXVI.com on April 1, more than two weeks before the election of the new pope, reports Wired. The URL takes visitors to...
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Broadcasting giant Viacom said today it is looking more to cable and the Internet, where the company sees better prospects for its content and bottom line, reports the E-Commerce Times, citing the broadcaster's earnings report. The company's poor results were...
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Return on investment (ROI) analysis prompted nearly half of advertisers and agencies to alter their 2005 media buying plans, according to a new study released Tuesday during the Advertising Research Foundation's annual convention in New York, reports MediaPost. Asked to...
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Yahoo reported earnings of $205 million on revenues of $1.17 billion for the first quarter of 2005, compared with net income of $101 million on revenues of $758 million in the year-ago quarter, ClickZ reported. Marketing services revenue rose 54...
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Advanstar Communications announced Monday that it has purchased Off-Road.com from Rubicon Media Group, reported BtoB Online. The acquisition of the consumer Web site adds to Advanstar’s growing position in automotive-related industries. Advanstar launched its Off-Road Group in 2004 with DIRTsports,...
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U.K. search firm Kelkoo will launch a new search feature on its fashion section at the end of the month, enabling users to search and compare products online in greater detail than before, writes NetImperative. The new technology enables consumers...
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In what DM News termed "another advance for publishers seeking to deliver audiences to advertisers across channels," Meredith Interactive has introduced a feature to let readers shop the pages of More magazine on its site at www.more.com. Readers can click...
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Pay-per-click advertising network Blowsearch yesterday announced the launch of DefenderT, a program that helps eliminate fraudulent clicks for pay-per-click advertisers, reported MediaPost. The program checks clicks on a client's ads to see whether they were by a human or a...
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