SearchEngineJournal points to Yahoo's official move of its Overture division's branding over to that of Yahoo Search Marketing. It has a run-down of all the various equivalent names and sites. All new sites are live, and redirecting from Overture pages...
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A survey done by a publisher of tech magazines asked people why they liked to get their magazine content either digitally or on paper. Of those choosing digital, the number one reason was archival purposes - saving and forwarding...
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ZDNet reports that Firefox took a cool five percent marketshare from browser behemoth Internet Explorer. Nielsen/NetRatings reported that 2.6 million people visited Mozilla's Firefox browser site in March alone. That compares to 1.6 million in February and about half that...
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BlogKits' first blogger survey focuses on bloggers' attitudes about blog ads and asked three-questions: Do advertisements on blogs bother you? (71 percent said no); Think you'll ever make a living off of your blog? (52 percent said yes); Do your...
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Revenue is up at Knight Ridder, thanks entirely to its online division, which saw its topline grow by $12.7 million for the quarter - up by more than half. Circulation, alas, is down in its various newspapers, making it increasingly...
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Online constituted 3.6 percent of worldwide ad spending in 2004, up form 3.2 percent in 2003, and is expected to reach 4.4 percent by 2007, according to Publicis media agency ZenithOptimedia Group, reports MediaPost. In the U.S., online advertising has...
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For the first time, the Wall Street Journal's online edition earned more money than either its paper equivalent or its Barron's weekly, according to Poynter Online. Subscriptions were up 5.2 percent for the quarter to 731,000 - not a terribly...
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Designed to show what Windows can do, a 15-month Microsoft ad campaign that will launch in 11 countries will feature 51 TV spots, 39 print ads and 250 online advertisements that "will try to play up Windows as the start...
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Email messages sent by retailers hit targeted inboxes 96.7 percent of the time in the fourth quarter, leading all industry segments, reports Internet Retailer, citing figures by Digital Impact, which based its figures on email delivered by its clients. [More...]...
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Tivo is negotiating with Google and Yahoo over a possible deal aimed at reaching some sort of union between TV and web, two anonymous sources have told CNET. But none of trio is apparently willing to talk, on or off...
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Two-thirds of consumers who researched local stores and services online also relied on TV and newspapers, according to a study by Dieringer Research Group, reports MediaPost. However, local online ads appeared to persuade shoppers more than ads in other media....
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ClickZ reports that desktop-search company Copernic is backing off Mamma.com's acquisition offer, citing a Securities and Exchange Commission (SEC) investigation into the desktop- and meta-search company. The SEC is looking into trading in Mamma.com's securities, financial reporting and internal...
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