Internet Retailer reports that Germans have been slow among other European peoples to embrace e-commerce, spending about 17 percent less than the average Continental. Forrester Research points out that Germans upped their spending by about 26 percent over three years,...
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Not terribly surprisingly, in-game advertising lacks standards, making creative production quite a bit more difficult than might be necessary, according to ClickZ. In addition to the novelty of the medium, the fact that the market is dominated by two major...
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BtoB Online reports that two thirds of direct marketing firms are adding staff in the next three months, citing Bernhart Associates Executive Search figures. The 66 percent figure is up from 63 percent six months ago and down from 70...
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Yahoo News, the leading news destination online, has just been overhauled, streamlining content and providing optimal space for ads and bigger logos and branding to news partners, reports PaidContent. MediaPost adds that banner ads have been reconfigured into large rectangles...
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A year ago, human rights advocates scorned China's efforts to censor the internet, noting that their scrubbing both slowed down their internet access to unacceptable levels and wasn't particularly effective. Well, it is now, according to an AP report. Using...
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Desktop search firm Blinkx released its new, 3.0 version, combining results from web search, desktop search and even searches of television content. A NetImperative report notes that the product features updated security, a feature taking on greater concern as desktop...
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Canadian e-commerce is slowly catching up to the rates of per capita spending seen in its friendly southern neighbor, according to DM News. Americans may have an image of back country lumberjacks when they think of Canadians, but DM News...
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In an incisive and insightful look at the issue of online inventory, ClickZ's Pamela Parker sizes up the online ad inventory issue, and sees a glass more than half full. "With all this exuberant inventory creation, when do we reach...
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Internet automotive shoppers want more from automotive websites - and like what they're getting, reports Internet Retailer, citing a study from J.D. Power and Associates. The study measures website usefulness based on consumer ratings of relevance, navigation and appearance/presentation. [More...]...
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Just about everybody who's online now buys online, right? Apparently not, according to new research from Forrester. Internet Retailer reports that 28 percent of North American online consumers are still holdouts: Of those, 62 percent cited concern about providing credit...
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Personalized banner ad network Dotomi named Chuck DeSnyder, former GM of Digitas' Boston office, EVP of marketing, reports ClickZ. DeSnyder will tackle business development, client campaign strategy and service, and the creation and execution of marketing and PR initiatives....
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Some more bad news on the DVR front for advertisers... Ad-skipping and on-demand viewing could result in $27 billion in lost ad revenue for the TV industry over the next five years, according to new research by Accenture, reports AdAge....
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