NetImperative reports that Lycos Europe is extending and widening its search deal with Overture, allowing Yahoo's search division to supply its contextual listings and sponsored search results....
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Marketing bloggers gave Volvo relatively poor marks for its recent deal with MSN Spaces to sponsor the blog community. Not surprisingly, the industry wags liked the idea of the auto manufacturer engaging in blog advertising, but they noted that MSN's...
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Media mogul Rupert Murdoch told the American Society of Newpaper Editors in Washington yesterday that the exodus of readers and advertisers from print to the internet has caught the newspaper industry off guard, and urged editors to adapt to the...
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Coming out of browser marketshare obscurity only a few months ago, Mozilla's Firefox browser is now a force with which web developers and marketers must contend. After the browser's 1.0 release in November, it has been making small but steady...
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PaidContent notes that Yahoo's brand of news - a combination of aggregated news feeds covered by a patina of original coverage and positioning - is winning out online, even against the previously dominant CNN.com. While Yahoo won't say just how...
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Commercial emailers are finding the vast brunt of their messages actually getting through, according to Internet Retailer, with retail and catalog emails seeing deliverability rates hovering around record levels in the last quarter of 2004. The figures, provided by Bigfoot...
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Web ads for investment advice, credit assistance, loans and other financial services comprised 20 percent of the 97.1 billion online display ads served in March, according to Nielsen//NetRatings' AdRelevance, reports Media Post. That was also the figure for March 2004....
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Spam volume in March (87 percent of all email) was 10 percent more than in March 2004 (77 percent), according to research by Postini, reports ClickZ. And spam volume may reach around 92 percent of all email by the end...
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DM News reports that the Federal Trade Commission and the California attorney general have asked for an injunction against a group of companies they accuse of sending 1.8 million pieces of spam and using deception to gain personal information. The...
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A Texas Republican in the House and a Nevada Democrat in the Senate are working to rewrite McCain-Feingold in a way that would bar the Federal Election Commission from regulating political Web sites, writes CNET. Rep. Jeb Hensarling, the Republican,...
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IGN Entertainment is introducing an in-game ad management product to online game publishers and offering them its own sales staff to support their efforts, ClickZ reports. Publishers have the option of selling ads in-house or outsourcing sales to IGN. AdJab...
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