AzoogleAds, a cost-per-action network, headquartered in Canada, that provides affiliate services and lead generation, hired on Playboy Enterprises' Randy Nicolau to be its new chief operating officer. Nicolau will run day-to-day operations for the firm....
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Europeans may be reaping what they sow, as their stronger sense of copyright and trademark protections in the context of keyword advertising is forcing Continental search firms to publish lists of verboten words - many of which are fairly plain....
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Google's Blogger is home to some eight million blogs, more than any other hosting service, reports MarketWatch, citing research from Perseus Development Corp., a web-based survey firm. In second place is LiveJournal.com, with about 6.6 million accounts. [More...]...
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Palo Alto startup Round Two will develop add-on tools for the increasingly popular Firefox browser, according to MarketWatch. The programs will let users test their internet-connection speed and manage file downloads from within the browser. Many programmers have created extensions...
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Volkswagen's SEAT auto brand named CP Comunicacion Proximity's Barcelona office as its interactive agency in a contest involving seven agencies, reports DM News. CP's interactive unit is charged with creating the international interactive communication strategy as well as the national...
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Claria is announcing today that it has created an analytics program, called Web Intelligence Center, to complement its previously announced BehaviorLink behavioral targeting network, Media Post reported. The new service, like BehaviorLink, will rely on data collected from the...
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eMarketer remarks on increased concerns about click fraud, pointing to SEMPO research showing 77 percent of search marketers are concerned that some unknown proportion of the clicks they win may be bogus. The figure kicked around by many experts and...
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Intermix said that New York's AG Eliot Spitzer is contemplating suing the firm for improper disclosures in the belief that its MySpace.com, eUniverse and other properties may be more spyware than adware, according to PaidContent. In a securities filing, Intermix...
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Biz360 has added Nielsen/NetRatings data to its corporate-reputation measuring system, reports ClickZ. Most Biz360 clients use the service to monitor their corporate reputation and their online and print marketing programs. Some clients have apparently adapted the technology to help plan...
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Online businesses have gotten worse at responding to customer email requests from websites in the last three years, according to an annual survey, reported Internet Retailer. Only 42% of 38 companies tested responded to emails within 24 hours, the Hornstein...
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Yahoo is offering free web hosting to small businesses in an attempt to eventually bolster its search and related advertising business, writes CNET. Yahoo's new service, being announced today, wil let small businesses sign up for a free Web page...
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Mamma.com is in the SEC hot seat, as an informal investigation has become a formal inquiry into whether the Canadian search firm perpetrated improper trading in relation to undisclosed shareholdings, according to eCommerce Times....
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"Could the browser of choice of many a surfer today become the bane of the website publisher's existence?" posits AdJab, referring to the Mozilla Greasemonkey plugin. One of the increasingly popular features of the software - making ads...
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Anti-spyware group COAST gave up the ghost after a messy internecine battle between members that would have liked to see adware firms reform to a set of best practices - distinguishing themselves from spyware - and a contingent that would...
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