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April 12th, 2005
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Cablevision Ads to Target Multicultural AudienceCablevision has retained GlobalWorks to develop multicultural advertising, including broadcast, print, online, direct and outdoor advertising for Cablevision's...I-Level Dumps BT, Takes on Orange AccountInteractive shop I-level dumped its large British Telecom client in favor of the media buying duties for wireless...Google Responds to French Fears of Digitized LibraryIn an otherwise completely derivative piece, The New York Times managed to eke out a response from Google...Radar Launch: News to Some, Vapor Blip to OthersRadar magazine, having folded two years ago, will restart publishing at the end of May, but will first...News Corp Continues Tilt Against Nielsen's New MeasurementsNews Corp. said it intends to ratchet up its lobbying efforts against Nielsen's local people meters, media measurement...On Eve of Google/Yahoo News Battle, Skirmish with APWith millions of ad dollars up for grabs, Yahoo News and Google News are preparing for "the Digital...Return Path Buys Bonded SenderDM News reports that email services firm Return Path will announce its purchase of Bonded Sender, the whitelist...China Search Market Booms 81 Percent in 2004Search Engine Watch cites a People's Daily news report about China's search market, which reached $151 million in...New Blogger Guide Offers Pink-Slip ProtectionBlogging about your workplace sometimes results in receiving a pink slip, and bloggers have few protections. CNET reports...E-Commerce Figures Run Hot, Cold, HotcomScore figures published by Internet Retailer show online retail sales shot up 45 percent for the week ending...Google Local Offers Mobile ServiceSearch Engine Watch reports that Google has added a new service that offers U.S. cell phone users a... |
