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April 8th, 2005
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French Court: Yahoo Ex-CEO Cleared of Helping Neo-NazisIt turns out that former Yahoo CEO Timothy Koogle isn't a Nazi sympathizer after all, as a French...Local Newspaper Sites Dominant in Metro MarketsIn 74 of the 81 metropolitan markets regularly surveyed, local newspapers have the leading websites, reports MediaPost, citing...Reebok Takes Shot at Video on DemandClickZ reports that Reebok is taking a shot at interactive TV advertising, in what the company says is...Yahoo to Support Wikipedia to Support YahooMacworld reports that Yahoo's search engine division will supply hardware and other resources to support Wikipedia, the free...Search Agencies Fear Google's Moves on ClientsSome major search engine marketing firms (and their blogs) began fretting over allegations that Google is attempting to...Online Media Buyers Keep Short Buy Cycles, Lead TimesEven as the internet increasingly offers TV-like ad opportunities, 70 percent of buyers - gathered from a MediaPost...U.K. Businessmen Look to Web, Not Print, for Trade NewsA survey of business decision makers in the U.K. found that the plurality of them look first to...DMers Outsell Retailers OnlineDirect marketers topped online retailers with the best conversion rates according to a February internet sales report card...Podcasting Larger than LifeeMarketer cites and questions a new report, "Podcasting Catches On," by Pew, estimating that more than 6 million...U.S. DMers Look to Canada as MarketA private trade delegation of American direct marketers will visit Canada, according to DM News, including representatives of...MSN Video Adds Viral ContentMSN has added IFILM streaming video to its library, giving it more video inventory to offer advertisers, reports...AOL Adopts DoubleClick's Dart SystemAOL this morning revealed it will adopt Dart for Publishers as its common ad serving and management platform...Women, Men Playing More GamesAdAge reports that in light of research indicating that women are becoming avid online gamers, publisher Meredith corp.... |