Vonage added evidence to the pile that integrating several different media can be much more effective, telling a group of marketers that its Voice over IP product experienced a big sales boost after it diversified its advertising from online-only efforts...
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It turns out that former Yahoo CEO Timothy Koogle isn't a Nazi sympathizer after all, as a French court cleared him of the silly allegations made as part of an effort to force Yahoo to take down Nazi-related memorabilia from...
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In 74 of the 81 metropolitan markets regularly surveyed, local newspapers have the leading websites, reports MediaPost, citing The Media Audit. According to the survey, 55 newspapers and seven TV stations attract 20 percent or more of the adults in...
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ClickZ reports that Reebok is taking a shot at interactive TV advertising, in what the company says is a part of its biggest adspend in more than a decade. Designed to promote Reebok's urban-oriented brand, Rbk, the interactive effort launches...
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Macworld reports that Yahoo's search engine division will supply hardware and other resources to support Wikipedia, the free online encyclopedia. And Yahoo Search will give people shortcuts to content from Wikipedia, writes CNET. The move comes on the heels of...
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Some major search engine marketing firms (and their blogs) began fretting over allegations that Google is attempting to "own" their clients search campaigns. One unnamed search executive, one that had passed Google's professional qualifications criteria, reportedly was told by Google...
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Even as the internet increasingly offers TV-like ad opportunities, 70 percent of buyers - gathered from a MediaPost readers list - say they make buy commitments only three months in advance or less, according to the site. A full half...
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A survey of business decision makers in the U.K. found that the plurality of them look first to trade websites for their professional information (24 percent), almost double the proportion of businessmen who look to print trade magazines (14 percent),...
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Direct marketers topped online retailers with the best conversion rates according to a February internet sales report card by Nielsen/NetRatings' MegaView Online Retail tracking service, reported DM News. Only one retailer with a significant bricks-and-mortar presence, women's clothing retailer Coldwater...
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eMarketer cites and questions a new report, "Podcasting Catches On," by Pew, estimating that more than 6 million American adults - 29 percent of the 22 million US adults who own MP3 players - have listened to a podcast. [More...]...
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A private trade delegation of American direct marketers will visit Canada, according to DM News, including representatives of the e-commerce, catalog and telemarketing industries. An executive putting the tour together said U.S. DM'ers have been more interested in Canada due...
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MSN has added IFILM streaming video to its library, giving it more video inventory to offer advertisers, reports ClickZ. Pre-roll ads will appear when MSN Video users access IFILM's Viral Video channel content. The target audience - men 18 to...
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AOL this morning revealed it will adopt Dart for Publishers as its common ad serving and management platform across its various properties. While financial details weren't disclosed, DoubleClick told BusinessWeek that it would talk about the revenues impact the deal...
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AdAge reports that in light of research indicating that women are becoming avid online gamers, publisher Meredith corp. has launched gaming sections on three of its most widely read magazine Web sites, aimed mostly at women. [More...]...
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