Covering a conference session on the topic, SearchEngineWatch gives a run-down of the various tools used to monitor brands on blogs and other word-of-mouth oriented online vehicles. The topic has taken on greater importance now that Jupiter Research has shown...
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Adrants points to a new Gawker Media property, Sploid, an online general interest tabloid ("‘Peace Bus’ Shockingly Not Bombed!"). Written by a former Gawker editor, the site will break the traditional blog format common among Gawker Media sites and publish...
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Tivo is giving Comcast the ability to replace the TV ads in digitally recorded content, freshening them up as viewers watch certain shows over and over again. This puts TV advertising in the same model as online media, with ads...
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Google's AdWords search advertising interface now allows marketers to automatically optimize their campaigns for the maximum number of clicks, according to ClickZ. Previously, search marketers needed to constantly - and manually - niggle their bids on many keywords up and...
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A San Francisco conference on Flash is dwelling on the ubiquitous rich media technology's weaknesses when it comes to getting listed in major search engines, according to CNET. Online content made available in the Flash format often makes for a...
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A report on a new BBDO study shows that, while users have invited cell phones into their lives in extremely intimate ways, and perhaps because of it, Americans are highly resistant to advertising via mobile. This contrasts markedly with Europeans,...
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AdWeek reports that Fox will promote its new Pamela Anderson vehicle Stacked via cast blogs linked to Friendster profiles. The new show, to premiere next week, is supposed to be a sit-com. Fully 30 of the cast and crew will...
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MediaPost reports that the demographic profiles of print and digital subscribers of magazines are similar, and the online readers have a high level of interaction with content - both editorial and advertising - according to survey findings by 101 communications....
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Adweek reports that MTV plans to launch an ad-supported online video site, MTV Overdrive, premiering on April 25 with five channels, including music, live performances, news, reality shows and movies. Procter & Gamble, Microsoft and Sony Pictures are the first...
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Microsoft released new versions of its Messenger instant messaging service its MSN Spaces blog community, adding advertising opportunities. The AP reports Microsoft is letting some advertisers create "theme packs" that will let users employ branded elements on their own communications,...
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Just eight years ago, females constituted only 45 percent of Internet users, but according to a just-released eMarketer report, "Women Online in the US," females made up 51.6 percent of the US online population in 2004. Adult women dominate consumer...
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MediaPost reports that prices for paid search listings rose nine percent in March to an average of $1.75 a click, according to the Fathom Online Keyword Price Index. The average price of keywords had fallen in the first two months...
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