CRM Buyer published< an analysis piece interviewing several experts who aren't so sure consumer packaged goods clients should be wasting their budgets on online media. Positive case studies from portals such as MSN notwithstanding, consultants from GartnerG2 say that online...
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DM News reports that the number of online catalogs jumped from 6,147 to 7,400 in 2004. Citing the new National Directory of Catalogs, it reported that the automotive category grew most, growing from 387 catalogs to 521. Books remained the...
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Google will put together a searchable archive of personal videos, allowing people to share their own footage of everything from news events such as tsunami videos, to their home videos of birthdays and weddings, according to the New York Times....
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Mozilla released a patch for its Firefox browser that it says will further help block pop-up ads, some of which have been designed to sneak around pop-up blockers, according to CNET. The new extension's name is PopupsDie....
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NetIQ, the company that recently agreed to sell its WebTrends division to its management, saw its stock take a hit, according to Smart Money, after it lowered both its revenue and profit guidance. The firm said it would take in...
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Fastclick's initial public offering on Friday proved mildly disappointing to many, closing at its offering price of $12 per share, according to The Deal. The price had started at the lowest end of its predicted range, and stayed pretty close...
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Microsoft said it was again helping Florida prosecutors in their newest suits against alleged spammers. Two Tampa residents are now in the hot seat, with data from Microsoft helping finger them as the individuals responsible for sending tens of thousands...
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FeedBurner, the RSS tracking service used by many sites, including MarketingVOX, announced it won $7 million in second round venture financing. Mobius Venture Capital led the round that included Sutter Hill Ventures as well as previous FeedBurner investors Portage Venture...
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Vertical search engines are proliferating, taking advantage of the heated search engine marketing markets as well as an increased interest in ad targeting among advertisers. An E-Commerce Times report adds that the vertical markets are easier to command than the...
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Longtime users of digital video recorders (DVRs) invariably skip through ads during recorded programs Netimperative reports, citing a new report from Mediaedge:cia's research division, MediaLab. Often, a "bad ad" is apparently the prompt for viewers to fast-forward. Airing "good ads"...
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