A ranging AP story looks at the increasing expectations and machinations indicating Yahoo is attempting to emphasize original content that may replace some TV viewing. To date, this sort of content has been limited to promotional materials, premiere episodes to...
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New Nielsen/NetRatings data shows a slight decline in the time people in the U.S. use the internet at home each month, according to eMarketer. A NetRatings analyst said that, with Americans spending close to 14 hours a month online, "if...
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A long AdAge piece shows that at-home broadband penetration has reached a critical mass, and major portal firms are trying to exploit it by increasing both video content and video advertising opportunities. Parsing out the differences between the efforts of...
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With EyeWonder's Abandonment of Sun Microsystem's Java technology to run rich media ads, Macromedia's Flash technology will reign supreme in rich media online advertising. EyeWonder said it will switch in a new Flash system currently in development at Macromedia called...
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E-Commerce Times covers the continuing debate over how much websites - especially blogs - should be considered campaign media activities, subject to the Federal Election Commissions rules and limitations. As the comment period begins on proposed rules, the debate is...
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MSN said it replaced its white pages listings from InfoSpace with the directory information taken from WhitePages.com, according to MediaPost. InfoSpace continues to provide white pages listings for AOL....
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The long-simmering patent dispute between Yahoo's Overture division and FindWhat will soon be back on the front burner, according to ClickZ. The patent suit, which originally involved Google as well - until that firm settled just prior to its IPO...
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The Direct Marketing Association said late last week that it would work with DoubleClick to field a cross-channel survey comparing catalog direct mail to e-commerce, retail and a few other sales channels. A B-to-B Online account of the plans said...
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After some ambiguous signals that the Wall Street Journal might open up its content to help encourage traffic and advertising revenues, the media giant is instead now hinting at subscription price hikes, according to AdAge. The quest for more subscription...
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South African online advertising grew 137 percent in 2004, according to an iafrica.com report on Online Publishers Association figures. The country's adspend reached 116 million Rand (about $19 million)....
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A roundup of Chinese online ad spending by Asia Times shows rapid growth. Sina.com, China's largest online media company, reported 2004 ad sales of about $56 million, up 89 percent over 2003. Similar gains were seen at other major media...
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A 24/7 Real Media study of behavioral marketing incremental performance showed that some campaigns experienced extremely steep performace gains. The study used 24/7's OnTarget behavioral targeting mechanism and found that the gains were greatly exaggerated when combined with contextual targeting...
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Google recently introduced a "cross-channel conversion tracker" feature to AdWords that allows search marketers to track the campaigns for both Google and non-Google advertising in the same interface. Google sets up a network of tracking URLs that advertisers use in...
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