Yahoo's 300 Million Audience Eyed as Channel for Hollywood, TV

A ranging AP story looks at the increasing expectations and machinations indicating Yahoo is attempting to emphasize original...

Americans Spend Less Time Online at Home

New Nielsen/NetRatings data shows a slight decline in the time people in the U.S. use the internet at...

Major Portals Variously Attack Broadband

A long AdAge piece shows that at-home broadband penetration has reached a critical mass, and major portal firms...

Java Largely Abandoned in Rich Media Ads

With EyeWonder's Abandonment of Sun Microsystem's Java technology to run rich media ads, Macromedia's Flash technology will reign...

FEC Mulls Rules on Regulating Blogs

E-Commerce Times covers the continuing debate over how much websites - especially blogs - should be considered campaign...

MSN Dumps InfoSpace for WhitePages.com

MSN said it replaced its white pages listings from InfoSpace with the directory information taken from WhitePages.com, according...

Yahoo's Paid Search Patent Fight to Go to Trial

The long-simmering patent dispute between Yahoo's Overture division and FindWhat will soon be back on the front burner,...

DMA, DoubleClick Field Cross-Channel Marketing Performance Study

The Direct Marketing Association said late last week that it would work with DoubleClick to field a cross-channel...

WSJ May Hike Online Sub Prices

After some ambiguous signals that the Wall Street Journal might open up its content to help encourage traffic...

South African Net Adspend More than Doubles

South African online advertising grew 137 percent in 2004, according to an iafrica.com report on Online Publishers Association...

China Online Ad Sales Roughly Double in 2004

A roundup of Chinese online ad spending by Asia Times shows rapid growth. Sina.com, China's largest online media...

Behavioral Media Study Shows Largest Benefits Go to Publishers

A 24/7 Real Media study of behavioral marketing incremental performance showed that some campaigns experienced extremely steep performace...

Google Intros Cross-Campaign Tracking

Google recently introduced a "cross-channel conversion tracker" feature to AdWords that allows search marketers to track the campaigns...