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March 2005
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Ameriquest Takes Account In-House, Dumps Tribal DDBMortgage firm Ameriquest let go its online agency, Tribal DDB, after hiring Brian Woods as chief marketing officer...Search Execs Blame Affiliates, Point to 2nd-Tier Engines for Click FraudA canvassing of search players indicated to ClickZ that the brunt of click fraud comes from affiliate programs....SuperPages Canada BoughtCanada's biggest directory advertising firm, Yellow Pages Group (YPG), said it will buy SuperPages for $2.55 billion Canadian...Legit Blogger Gains White House Press PassThe New York Times reports a blogger finally made it into the White House press corps, needling enough...Most Net Users Sought Online Political Information in 2004 CampaignAbout two out of five adult Americans went online in 2004 to seek information or news on political...Key Microsoft Engineer Defects to GoogleeWeek reported that one of Microsoft's key operating system engineers defected to Google. Certain to reinvigorate repeatedly denied...Citizen Journalism Skewered by Daily ShowComedy Central's Daily Show skipped past the snarky comments often seen in traditional media concerning the growth of...Small Biz Population DecreasesDM News cites infoUSA figures showing that the last year brought a decline in the number of U.S....Advertising.com Drops AdwareWhen AOL bought Advertising.com last summer, it started off a review process that led to the ad network's...FEC Comments on Blog Regulation Taken SeriouslyRepublican Federal Election Commissioner Bradley Smith's recent interview comments, seemingly designed to fire a shot across the bows...Major Studio Shoots Footage for Web AdClickZ notes that Disney broke with previous industry practice, spending the effort and money to have special footage...Jupiter: One in Five Seeks Medical Word of MouthJupiter Research released figures showing that one in five online users turn to other users for advice on...Viral Marketing Getting Partial Credit for Burger King RecoveryAdWeek took a long look at Burger King's viral marketing efforts to try to figure out if they...B-to-B Adspend Up in 2004, Especially DecemberBusiness-to-business ad spending grew almost four percent in 2004 compared to 2003, according to figures from research firms...Digital Impact Declines infoUSA's Takeover BidDigital Impact rejected infoUSA's $2 per share bid for all its stock, a $81 million buyout offer, according...Yahoo to Bow Music ServiceMusic sites and web media watchers are atwitter about Yahoo's impending launch of what it hopes to be...A9 Exec InterviewedAn interview with A9's Barnaby Dorman, Amazon.com's lead developer for its local search efforts, revealed a bit more...Kids Group Targets Buzz Marketing, Trade GroupClickZ reports that a foundation geared to protecting kids from sex, violence and unfettered capitalism launched a trade...Bloggers Have Few Job ProtectionsCNET put together a brief guide to blogging for employees, concentrating on the risks that bloggers can be...Net Retail Sales Up 41 Percent for Week, Travel Sales DownInternet retail sales shot up 41 percent for the week ending February 13 compared to the same week...Past Fraud Alleged at InfoSpacePaidContent points to a strongly-worded investigative story on the bubble days of InfoSpace done by the Seattle Times....Eyeblaster Out with New 'VideoStrip'Eyeblaster announced a new rich media format variant called a VideoStrip that runs within a normal-sized Flash ad,...Overture Head: Microsoft Unlikely to Renew Yahoo DealAdWeek got confirmation of previous reports that Yahoo does not expect to renew its search advertising deal with...Burnett Sues for Allegedly Inflated Placement DealsAdrants points to a MediaWeek story indicating the wild west of product placement may be even a bit...FTC Tentatively Defines Spyware, Puts Firms on Notice for Deception, OmissionAfter convening its Spyware Workshop, the Federal Trade Commission staff put together a summary report [in PDF format]...Google: Bigger Isn't Better, R&D Focus on DivvyingGoogle's head of search quality, Peter Norvig, told a conference on semantics technology that the dominant search engine...Coremetrics Offers Some Client Data for BenchmarkingCoremetrics launched a new service based on its clients web metrics data that will benchmark various business category's...eBay's new Kijiji Effort Reveals Skunkworks DivisionFollowing on AuctionByte's breaking the story of eBay's new classifieds unit called Kijiji, the online trade magazine notes...Analyst: Email Marketing PeakedForrester analyst and former big agency ad guy Jim Nail told email marketing conference goers that their medium...Merrill Lynch: Marketers Awakening to More Rational Media MixMerrill Lynch appears to believe the ad industry's perennial claim that - this time - it will become...Majority Believes Spam Problem RecedingA Bigfoot Interactive survey, details carried by MediaPost, indicated that 57 percent perceived a reduction in the amount...General Adspend up 10 Percent in 2004BtoB Online reports that TNS Media Intelligence released figures showing that marketers spent $141.1 billion in the U.S....Report: Yahoo to Launch Adsense CompetitorYahoo is reportedly testing a new contextual advertising program to compete with Google's Adsense program. Rumors had started...Ads Rejected by Nets, Church Turns to Blog AdsThe United Church of Christ, after having its a ads rejected by television networks for starkly emphasizing the...adMarketplace Buys Behavioral Tech FirmadMarketplace, an aptly-named online ad auction firm, announced it bought tech firm AIBITS to acquire its behavioral targeting...Google Bans Own Pages for 'Cloaking'Giving itself a taste of its own medicine, Google is banning some of its own pages for inadvertently...Spy Act Approved in Committee, Moves to Full HouseWired reports that California Representative Mary Bono's anti-spyware bill finally made it out of committee. HR29, the Spy...FTC: Multi-Advertiser Emails Require DisclosureIn response to a request from the Direct Marketing Association to further define who would legally be considered...Jupiter: Net Adspend to Hit $16.1 Billion in 5 YearsJupiter Research reports that only two online ad categories - automotive and travel - are both top spending...Contextual Ads Typically Disappoint without Close ManagementWhen ClickZ asked agencies to pass judgment on contextual search media, it found the ruling to be a...WSJ Launches Adware News AppThe Wall Street Journal, one of the many large publishers that has complained loudly that adware puts non-Journal...NetRatings Still in (Narrower) LossDutch media firm VNU, owner of Nielsen measurement services and various industry trade magazines, posted increased profits for...Rich Media Formats ReviewedClickZ's Zach Rodgers canvassed online agencies to get the street's sense of which rich media technologies are best...Study Shows Increased Simultaneous Media Use among KidsA Kaiser Family Foundation study showing the media habits of teens revealed that they voraciously consume all forms...McCain, Feingold: Regulating Blogs Idea SillyThe champions of the most recent campaign finance reform law, Senators John McCain and Russ Feingold issued a...Think Partnership to Buy PrimaryAdsWebSourced announced that its parent company, Think Partnership, signed an agreement to buy PrimaryAds, an affiliate marketing concern....Forbes.com to Launch Luxury Auto SiteAn AdWeek email reports that Forbes will launch a luxury auto site in two month's time. ForbesAutos.com, slated...Few Celebrations for 5th Anniversary of Dot-Com CrashExecutive Summary commemorates the fifth year anniversary (that would be the "wood anniversary") of the NASDAQ's internet bubble...Computer Population to Exceed 1 BillioneMarketer reports that the population of personal computers will soon exceed 1 billion, as found in a new... |