Marty Levin, a former large agency executive and the architect for Microsoft's early MSN efforts, is dead at 53. He had been fighting cancer. iMedia included a small tribute to Levin, whose unusual energy in the interactive marketing field touched...
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A Universal McCann study on consumer-generated media finds that very few people - about two percent - are bloggers, according to MediaPost, and that those who do commit their opinions to webpages regularly tend to be quite young. Adults 18-24...
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Well, that was fast. Satellite radio already has a 4.2 percent penetration, driven in good part by young adults, according to a MediaPost report on BIGresearch figures. Another 2.5 percent of respondents said that they intended to buy satellite radio...
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Intelliseek, the online PR and word of mouth monitoring service, said it upgraded its BlogPulse service to version 2.0, growing to take account of 9.3 blogs and keeping archives for six months (rather than two). The new version of the...
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ePrize launched a user data verification service to help marketers validate the personal information that online visitors give them, according to ClickZ. The service, introduced in ePrize's own promotional give-away campaigns, compares data against known addresses and filters out known...
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Major web metrics player WebTrends announced it will spin off from its parent company, NetIQ, in a buyout by its management, according to ClickZ. Private equity firm Francisco Partners will help out in the $94 million transaction that will leave...
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Creative outsourcing services firm Aquent announced it launched a marketing department outsourcing service, allowing companies to temporarily add weight behind its existing marketing efforts and the staff to be able to break out of the status quo. The new service...
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Digital Impact found its white knight, getting Acxiom to buy it out, saving it from an on-the-cheap buy-out from InfoUSA. InfoUSA had offered to take over the company for $2 per share - an offer then significantly over the issue's...
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In an unfortunate juxtaposition, Poynter Online reported both on MSNBC's earthquake witness blog and, on the same page, the dark humor site Netdisaster, a site that takes web pages and destroys them via various mechanisms ranging from flood to dinosaur...
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comScore figures continue to show extremely rapid e-commerce growth, with sales for the week ending March 6 expanding 34 percent over the same week last year. The $1.48 billion of online retail sales comes when sales generally across all channels...
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Google said it will buy Urchin Software, a web traffic log analysis program, for undisclosed terms. An AP squib on the story indicated Google intends to offer the software to its advertisers in an effort to help them maximize their...
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