An American Press Institute study showed that the internet's reach continues to grow apace, coming to reach more people than even magazines. The web reached 51 percent of people in the study, putting it in fourth place and a country...
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Continuing a dizzying set of personnel, strategy and agency changes that started just about a year ago, Mitsubishi again threw everything in the air this week, announcing that its director of brand marketing would continue the long line of senior...
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As it usually does, it started with the low level jobs. When the recovery started, agencies couldn't find enough assistant media buyers. Then the industry found, as the recovery continued, that it was missing a great many middle managers who...
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General James Cartwright, the man in charge of America's nuclear arms, has a blog, according to a defense industry publication that summarized reports and commentary from military blogs. And he wants his sprawling command to read it and react directly...
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The obsessively observant Rafat Ali of PaidContent reports that Yahoo is apparently looking for a new hire to help manage the migration of paid search advertising and other revenue streams to mobile platforms. The project will be run out of...
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While Republican commissioners on the Federal Election Commission seemed to have been thwarted last week when public pressure forced them to back down from rules that would have opened up blogs to regulation, some seem to fear that the revised...
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The Register reports that the CBC found the miscreant who leaked the premier of the new BBC series Doctor Who, but the Canadian broadcaster won't say who he is. Viral marketing wags speculated last week that perhaps the seeding was...
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After spending a reported $150 million on marketing efforts around the launching its new search engine, Microsoft's share of the internet search market has started to surge, growing to 14.2 percent from 12.8 percent, according to an AdWeek report on...
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MediaPost reports that AdForum figures show a large rise in media account review activity for January and February 2005, especially among ethnic and teen-oriented shops, which saw 54 to 183 percent increases in the number of accounts up for grabs....
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Ford is asking site visitors to tell it how it should price and package its new Ford Fusion, the car to be released in a few months, according to eCommerce Times. The car's marketing manager said the effort is designed...
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