[Corrected:] mOne Launches Own Creative Optimizer

WPP's mOne Worldwide [not WPP's Ogilvy, as MarketingVOX previously reported] launched a system internally that helps optimize different versions of online creative. Called mEuclid, the system is in the lingo a restricting creative optimization tool, taking a set number of... continue reading »

Affiliate Marketers Getting Varied Results

Marketers are finding extreme variances in their affiliate marketing programs, according to Internet Retailer. A study by Shawn Collins Consulting showed that response rates vary enormously from below one percent to more than five percent. In some ways this isn't... continue reading »

Report: Jupiter for Sale

PaidContent points to reports that Jupiter Media is on the block. Company chief Alan Meckler commented to the blog that "We have no deal going on - however we are always for sale as a company." He did note that... continue reading »

Product Placement, Already Expensive, May Get Hiked

AdAge has heard rumblings that CBS may levy extra surcharges on product placements in shows, this after a recent survey showed that marketers already believe the placements to be significantly over-priced. At issue is whether or not marketers should... continue reading »

Big Media Nets Don't Scare Niche Contextual Players

Niche contextual targeting companies have assessed the coming competition from major network players like MSN and Yahoo, and they're confident enough to be talking smack, according to a ClickZ story. "'Contextual' is just a nicer way of saying 'run-of-network' buys,"... continue reading »

IAB Unveils New Rich Media Standards

The Interactive Advertising Bureau finally updated its rich media standard size and technical requirements. After issuing standards in 2001, the IAB had said they would be updated in half a year's time. More than three years later, only the in-page... continue reading »

Yahoo to Use Cash in $3 Billion Stock Buyback

In a move not often seen among internet firms, Yahoo said it will again institute a large share buyback, essentially returning capital back to shareholders rather than investing it in expanding the business, according to reports. Companies typically institute share... continue reading »

Yahoo Fights to Limit Cross-National Jurisdiction over Sites

Yahoo is again pursuing its longstanding legal case against several French anti-hate groups that used French courts to force it to modify its content. Yahoo has been pursuing a U.S. Federal Court case against the French groups' ability to seek... continue reading »

FEC Lawyers Drafted Blog Regulation Regime, Nixed at Last Minute

CNET reports that a version of the Federal Election Commission's proposal on how to treat blogs relative to political campaign regulation would have lumped blog postings in with cash contributions: as behavior to be disclosed, monitored and limited in regard... continue reading »

Toyota: Most Customer Contact Now on Web

A blog reports that Toyota is finding that the majority of contacts it has with its Scion customers are coming from online chat or email. The company's CEO yesterday told the crowd at the New York International Auto Show that... continue reading »