A Mirapoint and Radicati Group study showed that about a third of email users have clicked on links coming in spam messages. About ten percent of users have actually bought something as a result of getting a piece of spam,...
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Somewhere between Automotive and Child Care may one day be Blogging" in the list of Internal Revenue Service professions. Or perhaps it'll be under W for Weblogging. Revenews points to the trend of bloggers, "pajama wearing, late-sleeping, eating cereal at...
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Quigo, a pay-per-click network concentrating on vertical segments, announced it opened up an automotive category, including the inventory from car-oriented sites Cars.com, AutoWeek.com, Autotrader.com and others. These sites will employ Quigo's AdSonar Exchange text ad transaction system....
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PaidContent compiled a list of sites and businesses that it believes to be the juiciest takeover targets on the internet in the coming year. Not surprising are Technorati, Feedster, Feedburner and Pheedo, coming off the blog and RSS hubbub. Also...
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The Federal Elections Commission will vote on a set of rules [in PDF] recognizing blogs as more of a form of individual expression and journalism, for the most part exempt from campaign finance regulation. Some members of the FEC have...
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A new Gallup poll sponsored by traditional news organizations CNN and USA Today showed that a majority of Americans said they were "not at all familiar" with blogs. Readership is narrow, concentrating on the younger demographics. The highest readership rate...
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A huge proportion of national advertisers are pursuing "branded entertainment," according to a study done by the Association of National Advertisers, but most think that the deals are enormously overpriced. In fact, 79 percent of the advertisers said the deals...
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Coca-Cola tapped interactive agency AKQA as the inaugural agency of record for the internet portion of its new Coca-Cola Zero brand account. The Zero product, a diet soda, will target men and launch in June. Crispin, Porter & Bogusky will...
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For auto buyers, no method of research beats the internet, according to a new Keynote study. Internet Retailer reports that the new study indicates that more people (76 percent) said they would visit a manufacturers site than even those that...
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Shopzilla, a shopping comparison site, released a study showing that 59 percent of online shoppers visit shopping aggregation sites first, according to an Internet Retailer report, even before they go directly to individual merchant sites. Over the past three years,...
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WebSourced, the acquisitive search engine marketing firm, said it is gobbling up European agency Smart Interactive. WebSourced blogger Andy Beal indicated the move portends a much increased and growing presence in Europe, and he may well know, as he was...
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