In a reversal of the old Remington Shaver brand saw "I liked it so much, I bought the company," Silverpop found that it liked its British online agency client so much, that it decided to buy the customer. Email technology...
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Google is even more popular in the U.K., that it is in the U.S., according to Net Imperative. The 57 percent marketshare it enjoys in America is significantly lower than the 64 percent share seen in Britain. The story includes...
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eMarketer reports that an American Advertising Federation survey showed that about seven out of eight mainline marketers appreciate online media's ability to target both based on traditional metrics and on new, behavioral mechanisms. Even more, about 19 out of 20...
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More and more shop-from-home customers are using stores, catalogs and the web interchangeably, as their convenience dictates, according to a DM News report on a study done by Adjoined Consulting. A full 80 percent of those surveyed said they used...
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The Ogilvy & Mather media director in charge of the White House's anti-drug media account during the time of the now-famous agency billing scandal pleaded guilty to charges of conspiring to defraud the United States by filing false claims and...
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Google and other developers of new applications on the web are increasingly turning to Javascript and other technologies CNET calls "old school" in order to deliver exceptionally fast and flexible web services, like Google's new mapping application. The elephant in...
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Google, a company no stranger to sending cease-and-desist letters to would be homage payers and spoofers of its own website, itself took down its Apple Mac OS X interface version it created to give tribute to Apple's celebrated look and...
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CNET speculates that Microsoft's reluctantly renewed efforts to start improving its browser will provide more conformity to internet standards. Microsoft engineers have been soliciting comments from the web development community as to what their wish lists would be in a...
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Once highly successful e-commerce venture Eziba became an official casualty of its direct marketing ambitions, having succumbed to a botched direct mail campaign that bankrupted the firm. Eziba declared Chapter 7 bankruptcy, and its assets have been sold to Overstock.com...
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Google lost its appeal in the case of the French travel companies that sued successfully for having their trademarks used as search terms that spawned competitive advertising, according to the BBC (via SearchEngineLowdown). Google is on the hook for about...
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Mass online markets that bring people from many regions together, like that of eBay, do provide better price liquidity to those markets, delivering on a long-promised benefit of a deflationary effect, but this isn't necessary a great benefit to sellers,...
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Online ad agencies are again facing an impossibly tight labor market, this time made worse by the dot-com bubble bursting having forced many then-junior executives out of the industry. Those executives, had some typically small proportion of them remained in...
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SearchEngineLowdown got the goods on MSN's new reporting engine behind its new adCenter product. The search advertising buying interface provides innovative animated charts (these screenshots are, alas, static) providing information such as the demographic make-up of those seeing and clicking...
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