Google to Launch AdSense/AdWords Hybrid

A search blog reports that Google is creating a hybrid AdSense/AdWords product that will allow small publishers to place, as in AdSense, a text ad box on their sites. But instead of containing contextual ads, this one lists searches that... continue reading »

AdWeek Launches 'Other Advertising' Title

AdWeek will launch a new magazine to focus on all the various media to which AdWeek and most other business publications otherwise give short shrift. The mildly insulting new title, Other Advertising, will debut March 21, according to Adrants. The... continue reading »

AOL Contradicts Optimistic Exec Comments

AOL corporate flacks' eyebrows shot up when Ted Leonsis tipped their hand that they were expecting better than industry average online ad sales growth in 2005, according to PaidContent. They were quick to pull back down expectations to the previously... continue reading »

Study: Emails to Orders Ratio at Record High

DoubleClick reported that the last quarter of 2004 saw the highest ever orders-per-opened-email (0.35 percent), despite seeing lower email open rates. That represents a 14 percent rise over the same period the year before. DoubleClick noted that more and more... continue reading »

SEMPO Installs New Management

SEMPO, the largest of the search advertising industry trade organizations, chose Did-It's Kevin Lee as executive chairman and SiteLab's Dana Todd as president, according to ClickZ. Lee ran for the office on a platform emphasizing PR and marketing efforts to... continue reading »

Net Users Voracious Consumers of Other Media

Confirming research by others, Carat Insight told MediaPost that people who frequently use the Internet are also voracious users of other media. The interview-based study of 23,000 American adults found that heavy internet users watched 46 more minutes per... continue reading »

Viral Consultant: Dr. Who Release Likely Deliberate

After much to-do about the premier of the new version of the BBC series Doctor Who was leaked onto the web, speculation is now collecting around allegations that the British broadcaster deliberately seeded the episode on the web to generate... continue reading »

Interpublic Decapitated after Warning of Financial Controls Issues

Days after announcing it will fail to meet the deadline for reporting its financial figures for the last quarter in 2004, Interpublic CEOs are jumping ship, according to AdWeek. Yesterday, Initiative's CEO of European and Asian operations Marie-Jose Forissier skidaddled,... continue reading »

Tacoda Tech Replaces Deleted Cookies

After the news of Jupiter Research's new study on rampant cookie deletion, and the various nasty implications it bodes for online ad measurement, a Tacoda PR representative made the rounds to promote the behavioral marketing firm's ability to reset cookies... continue reading »

Yahoo 360 Blog Engine Launched Selectively

Yahoo is finally launching its own blog creation tool effort, according to PaidContent. Yahoo 360 will launch on March 29 and be open by invitation only, much like Google's Gmail's launch. The aim is to eventually connect individuals' blogs, photo... continue reading »

Microsoft Intros Search Ads with Demographic Filtering

After having introduced a series of also-ran technologies in the search engine market, Microsoft this morning said it planned to release a technology that neither Google nor Yahoo can yet offer: the ability for advertisers to filter the people exposed... continue reading »

New Small Biz Listings App Gives Google Direct Relationship

Reuters reports that Google is providing a site for small businesses to update and correct information found on Google Local. The tool constitutes a point of contact Google previously lacked with small businesses, one that could potentially be used to... continue reading »