The week ending February 20 saw a 27 percent rise in online retail sales, according to comScore numbers reported by Internet Retailer. Sales hit $1.68 billion, and the 27 percent growth far outweighed the relatively anemic six percent growth seen...
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A group of 14 congressmen - all Democrats - along with some internet pundits sent letters to the Federal Election Commission asking it to extend the same special treatment it gives traditional media sources to blogs, according to CNET. The...
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MediaWeek U.K. published a very long piece on spoof ads, what seems like a growing trend of creative that at first purports to be an ad for a different sort of product. The key risk in these campaigns, of course,...
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AOL changed its posture with one of its key managers saying that the media giant will grow faster than the rest of the online marketing industry. Where previous guidance had pegged AOL's growth to predictions that the industry would grow...
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Discount broker Charles Schwab sued TD Waterhouse for ads it ran claiming that Schwab's services cost more, according to SF Gate. Schwab instituted two major price cuts within the past three quarters, and TD Waterhouse's ads started running more than...
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Think Partnership struck again, this time acquiring Michigan-based affiliate program management firm KawaBunga, according to SearchEngineLowdown, a blog written by an executive of one of its other subsidiaries....
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A judge found against three blogs in a case brought by Apple Computer designed to uncover the source of news leaks from the secretive Cupertino computing giant. Watched by bloggers the world over, the ruling behind the decision poses less...
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Unilever, noting the success of integrated online campaigns it has run for brands like Axe, Dove, Hertog and Conimex, said it would triple spending on online marketing in the coming year, according to Poynter Online. Unilever claims of online ad...
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Star Wars creator Lucasfilm licensed some of its content surrounding the upcoming Revenge of the Sith movie to advertisers Cingular Wireless and AOL, according to ClickZ. Cingular plans to sell Star Wars stuff, including ring tones, mobile games and screensavers,...
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The viral community lost one viral discussion group and gained yet another, according to Adrants. The Viral and Buzz Marketing Association folded its social network group on Soflow this week, but a new group, the Viral Advertising Association launched, pushed...
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Microsoft is set to launch an ad marketplace with placements linked to specific web searches, according to the Financial Times. Just as Yahoo is set to launch its own contextual ad network to compete with Google's AdSense product, Microsoft plans...
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