A site promoting the Broadway musical "Spamalot" ran for a time with a security glitch exposing the names and email addresses of several tens of thousands of people interested in the play, according to the New York Times. While the...
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British vacuum brand Dyson chose, among other sites, the blogs ShinyShiny.tv and Tech-Digest.com as media vehicles for its new online teaser campaign flogging its newest product, the Ball, according to NetImperative. The campaign was created by Goallover.net along with CheckM8.com...
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The search engine agency industry remains in tumult, with many expecting more large ad agencies to snap up the more successful search firms, contributing to increased consolidation, according to MediaWeek. The sense in the industry is that traditional and online...
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After wimping out on its $2.1 million Superbowl campaign, deciding at the last moment that its creative was too controversial, Ford's Lincoln division channeled all that extra money into a full-fledged online campaign incorporating Magic Johnson, according to ClickZ. The...
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BlogAds' second annual survey of blog readers showed the blog audience getting a bit older, a little richer a tad more female. Most interestingly, the survey showed that the blog audience contains a very disproportionate number of influentials, that minority...
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It's not necessarily a sign of strength that some companies turn to innovative marketing techniques. The automaker that made the biggest strategic commitment to online marketing, Mitsubishi, turned out to have enormous financial and management problems. Its business has tanked....
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Mega agency holding company Interpublic said that it would not meat its end-of-quarter deadline for filing its 2004 financial results after it found "material weaknesses in internal controls," according to MarketWatch. The holding company has been one of the major...
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AdAge broke the story just before the weekend that General Motors was putting up its $2.8 billion media account into review. GM's budget is the second largest marketing budget in the world, and the automaker is also one of the...
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CNET reports on the continuing battle between the hand wringing privacy advocates and those companies seeking to invent new ways of better targeting ads and products to individuals. This time, advocates are voicing concern about an Amazon.com patent on the...
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The New York Times points to a few examples of some sites putting together video content for the web, creating a TV-like experience, where users aren't allowed to watch whenever they wish, but instead must sit by the stream waiting...
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Subaru is again using the web to pre-launch upcoming new car models in an attempt to harness pent up demand, according to ClickZ. The car company hired R/GA to produce a mini-site on the new B9 Tribeca station wagon (Subaru...
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The chair of the Federal Elections Commission failed in his mission to calm fears of his group potentially treating blogs as regulable political propaganda, rather than treating them as it does traditional media outlets. In a talk late last week,...
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Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of five users wind up having their cookies deleted at least once a month. Many marketers and certainly marketing technology...
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