Wired reports that California Representative Mary Bono's anti-spyware bill finally made it out of committee. HR29, the Spy Act, scooted into the full House after being unanimously approved. The bill, now amended so as to allow typical cookie tracking, levies...
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In response to a request from the Direct Marketing Association to further define who would legally be considered an email "sender" for purposes of Can-Spam Act compliance, the Federal Trade Commission gave some further rule interpretations. The FTC said that...
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Jupiter Research reports that only two online ad categories - automotive and travel - are both top spending categories and are predicted to be among the top growth categories in the next five years. Predicting that the online ad market...
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When ClickZ asked agencies to pass judgment on contextual search media, it found the ruling to be a bit ambiguous. Contextual search can be useful, but seldom without close management and more selective use for only certain clients. And the...
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The Wall Street Journal, one of the many large publishers that has complained loudly that adware puts non-Journal advertisers in front of its viewers, launched its own adware application. The "News Alert" program puts on users' desktops pop-up windows with...
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Dutch media firm VNU, owner of Nielsen measurement services and various industry trade magazines, posted increased profits for 2004, but noted that its Nielsen/NetRatings business continued to make narrowing losses on increased revenues. A PaidContent piece suggested the media giant...
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ClickZ's Zach Rodgers canvassed online agencies to get the street's sense of which rich media technologies are best for particular purposes. His piece notes that all the major rich media firms have gone from niche formats to attempts to become...
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A Kaiser Family Foundation study showing the media habits of teens revealed that they voraciously consume all forms of media, often several at the same time. "Old world" media and "new media" were used about equally, according an iMedia report...
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The champions of the most recent campaign finance reform law, Senators John McCain and Russ Feingold issued a joint statement both reassuring bloggers that the law is not engineered in a way that could reasonably be applied to make blog...
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WebSourced announced that its parent company, Think Partnership, signed an agreement to buy PrimaryAds, an affiliate marketing concern....
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An AdWeek email reports that Forbes will launch a luxury auto site in two month's time. ForbesAutos.com, slated to appear in May, will provide search and selection options for seekers of expensive rides. Mary Butler, recently editor of Cars.com, will...
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Executive Summary commemorates the fifth year anniversary (that would be the "wood anniversary") of the NASDAQ's internet bubble peak. Yes, it really did reach 5,049 five years ago today....
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