Google's head of search quality, Peter Norvig, told a conference on semantics technology that the dominant search engine firm would not be concentrating its efforts on increasing its index size, but rather divvying up that index into discretely relevant chunks...
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Coremetrics launched a new service based on its clients web metrics data that will benchmark various business category's web performance on variables such as session traffic, stickiness, click rates and transaction rates, according to Internet Retailer. The LIVEmark service works...
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Following on AuctionByte's breaking the story of eBay's new classifieds unit called Kijiji, the online trade magazine notes that Kijiji was incubated in an eBay unit previously unknown to the public. The group, headed by Eskander Kazim, works independently from...
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Forrester analyst and former big agency ad guy Jim Nail told email marketing conference goers that their medium has peaked. He cited research showing that growth in email lists has stopped and that unsubscribed consumers are unlikely to do so...
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Merrill Lynch appears to believe the ad industry's perennial claim that - this time - it will become medium-neutral, ending its less than completely rational spending bias toward television and putting less budget behind TV upfront, according to MediaPost. These...
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A Bigfoot Interactive survey, details carried by MediaPost, indicated that 57 percent perceived a reduction in the amount of spam they received in 2004 relative to 2003. Unfortunately, about the same proportion of people said they've since been infected with...
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BtoB Online reports that TNS Media Intelligence released figures showing that marketers spent $141.1 billion in the U.S. in 2004, up 9.8 percent over the previous year. The internet grew the fastest, as is customary, it's growth rate reaching 21.4...
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Yahoo is reportedly testing a new contextual advertising program to compete with Google's Adsense program. Rumors had started when Overture product manager Ken Rudman placed contextual ads on his own blog. Investment firm UBS even upgraded Yahoo's stock to a...
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The United Church of Christ, after having its a ads rejected by television networks for starkly emphasizing the church's acceptance of gay members, turned to the internet - and in particular a blog network - to carry its awareness campaign....
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adMarketplace, an aptly-named online ad auction firm, announced it bought tech firm AIBITS to acquire its behavioral targeting technology. Geneva-based AIBITS uses artificial intelligence algorithms to sort through behavioral data....
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Giving itself a taste of its own medicine, Google is banning some of its own pages for inadvertently using a forbidden search engine optimization tactic. After being hounded by the search engine optimization community for alleged "cloaking," Google investigated the...
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