Canada's biggest directory advertising firm, Yellow Pages Group (YPG), said it will buy SuperPages for $2.55 billion Canadian Dollars, according to Canadian Press. The purchase vastly increases YPG's markets into Western Canada and into the internet. SuperPages Canada was bought...
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The New York Times reports a blogger finally made it into the White House press corps, needling enough people to finally be granted a pass. Garrett Graff, who writes the FishbowlDC blog only made progress after several traditional media outlets...
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About two out of five adult Americans went online in 2004 to seek information or news on political campaigns, according to a newly-released study by the Pew Internet & American Life Project. A total of 75 million Americans used the...
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eWeek reported that one of Microsoft's key operating system engineers defected to Google. Certain to reinvigorate repeatedly denied rumors that Google intends to create its own browser operating system, the move of Marc Lucovsky to Google may have more to...
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Comedy Central's Daily Show skipped past the snarky comments often seen in traditional media concerning the growth of blogging by aiming its very pointy satire at citizen journalism. A Pointer Online item on the piece notes that very, very serious...
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DM News cites infoUSA figures showing that the last year brought a decline in the number of U.S. small businesses. After growing rapidly to 11.6 million businesses at the end of 2002, the number started to decline, this last year...
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When AOL bought Advertising.com last summer, it started off a review process that led to the ad network's dropping of its practice of including adware-generated media as part of its pool of offerings, according to MediaPost. The move came just...
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Republican Federal Election Commissioner Bradley Smith's recent interview comments, seemingly designed to fire a shot across the bows of (generally liberal) political blogs, reverberated through the popular press this week. The New York Times canvassed comments from various legal authorities...
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ClickZ notes that Disney broke with previous industry practice, spending the effort and money to have special footage for the creative used to promote one of its major movie releases. Vin Diesel helped create web ad footage for his new...
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Jupiter Research released figures showing that one in five online users turn to other users for advice on healthcare. The figures show that pharmaceutical marketing may be more influenced by word of mouth efforts than previously supposed. Many people have...
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AdWeek took a long look at Burger King's viral marketing efforts to try to figure out if they work. To date, effectiveness figures have been relegated to traffic figures, such as MarketingVOX's early report of McDonald's versus Burger King site...
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