Internet auction sites and car comparison shopping engines are creating a more liquid market for vehicles, according to Poynter Online. The incentive for car buyers, not surprisingly, is savings, which typically amounts to thousands of dollars for those researching deals...
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Adland points out that Wired’s story yesterday on the waning of pop-ups – and the rhetorical questioning of why major media sites fail to abandon the annoying format – was served, you guessed it, under a pop-up. ...
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Unbowed by the failed WebTV experiment with Microsoft, CBS is set to start up another interactive television project, this time with tech firm GoldPocket, according to MediaWeek. Some shows, like Survivor, will provide interactive elements that will first be available...
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Dynamic Logic told AdWeek that a look across its brand research studies revealed that, among consumer package goods, beauty products generally get the most brand lift from online campaigns. Purchase intent rose 3.7 percent on average and brand favorability 4...
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CNET ran down the story of imbalances in Yahoo’s ice cream giveaway anniversary promotion. Apparently, West Coast Baskin-Robbins stores saw lots of coupons coming in – some stores even surpassing the 300-per-store they were required to honor. In the Bronx...
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Expedia, Orbitz and Travelocity topped a Keynote study on user preferences among travel sites in purchasing tickets, edging out all the airline sites except for Southwest. In addition to providing more selection, which was unsurprising, the three travel retailers also...
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E-Commerce Times reports that NBC is trying to buy out Microsoft's stake in their MSNBC joint venture. The news network started off with $400 million of capital from the two companies in 1995....
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Jupiter Research found that about two thirds of car buyers do at least some research online, according to Internet Retailer. From 65 percent to 69 percent visit sites to learn more about potential models, about half of the shoppers starting...
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Mortgage firm Ameriquest let go its online agency, Tribal DDB, after hiring Brian Woods as chief marketing officer from United Online. Woods told AdAge, "I know this space very well," and that the firing of Tribal had nothing to do...
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A canvassing of search players indicated to ClickZ that the brunt of click fraud comes from affiliate programs. A ClickDefense executive pegged the proportion at 70 percent of bad clicks. CEO Scott Boyenger said that 15 to 20 percent of...
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