CMP's TechWeb Network announced a new ad format, similar to the one introduced earlier in the day by PointRoll, called the Dogear Peelback, an ad unit that makes the web page look as though it's folded over in one corner....
continue reading »
Canadians, slow to adopt online shopping, may be coming out of their torpor, according to a new YourShops.ca study covered by Internet Retailer. The report doesn't actually reveal any specific increased shopping statistics, but does show that the demographic balance...
continue reading »
MediaPost has early word that Microsoft and the Advertising Research Foundation will announce a 10-year partnership, including ongoing sponsorship of the Ogilvy Awards. Microsoft and ARF intent to expand the awards and promote learning coming from the relevant research outside...
continue reading »
A New York Times report on click fraud shows that for all the hand wringing about the issue - a high proportion of search marketers indicate they're concerned - not many are tracking it, never mind doing anything about the...
continue reading »
Google reports that its new efforts in the local search area - including its February integration of a mapping application and a more recent inclusion of user reviews of many establishments - has already exceeded the traffic seen in its...
continue reading »
Radio station company Infinity plans to stream its radio stations directly to the internet and sell advertising on those feeds as a separate offering to its customers. One problem facing radio stations has been a strange legal regime in which...
continue reading »
A federal appeals court scolded the federal judge who managed the Eolas patent case, telling him that he improperly disallowed key evidence that could show Eolas's patent is invalid due to prior art. The case once threatened to change the...
continue reading »
After an inflationary period leading up to last years holiday shopping season, search keyword bid prices have flattened out, rising only two percent between January and February. MediaPost reported the very slight decline follows a three percent decline in January....
continue reading »
Reuters reported that major search engine brand Lycos dropped Yahoo's Inktomi search technology in favor of that from Ask Jeeves. Lycos, recently acquired by South Korean firm Daum Communications, had already been using Ask Jeeves technology on some of its...
continue reading »
Adding still another revenue stream, social network site Friendster said it will charge upgrading members fees for blogging services provided by Blog Software firm Six Apart, according to CNET. Charging up to $150 per year, members will be able to...
continue reading »
A law designed to protect kids from overly-grabby marketers is instead leading to many companies reducing their content creation geared to children under the age of 13, limiting their access to content otherwise provided freely and causing many kids-oriented firms...
continue reading »
A Wired report shows that pop-up ads are going the way of the cheesy synthesized website sound track - relegated to fewer and fewer sites because uses just can't stand them. But, in a big difference, the stalwart sites continuing...
continue reading »
It is a practice as old as the states themselves: a company convinces the local legislature to pass a law giving it an advantage in the state. These measures, often struck down by federal courts as unreasonable limits on interstate...
continue reading »
Federal Election Commissioner Bradley Smith stirred the blog pot by suggesting that blogs might be treated very differently in the next elections, according to CNET. The FEC opted not to regulate internet coverage of the election in a 2002 decision,...
continue reading »
