360i, the search marketing agency, bought SearchIgnite, a popular campaign management software provider, according to ClickZ. SearchIgnite will continue to operate as a separate division. In addition to having its own marketing clients, SearchIgnite provides campaign management services and software...
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PointRoll announced the introduction of a new rich media ad unit, a FoldOver that sits in an upper corner of a web page until a viewer rolls the cursor over it. It then rapidly unfolds to cover the entire screen...
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DoubleClick's Performics division launched FeedLab, a system that manages feed-based marketing campaigns, like those geared to shopping comparison sites. DoubleClick already runs the feed campaigns for more than 100 clients. The FeedLab application is used by the firm's account teams...
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Andy Beal reports from Search Engine Strategies in New York City that Yahoo is testing the popularity of adding still more new tags to HTML to better instruct search engines on how to interpret bits of content. Tags such as...
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WebSideStory's revenues grew 38 percent in 2004 to $22.6 million, showing a profit of $1.78 million. Q4 revenue grew 43 percent to $6.53 million, providing $840,000 in profit, more than doubling its earnings from the same period the year before....
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Circuit City, coming off of a poor holiday quarter, announced that as of today it would handle its own e-commerce efforts, according to E-commerce Times. For the last four years, Circuit City fulfilled orders on Amazon's electronics store. But ""Circuitcity.com...
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Hitwise told ClickZ that its data shows it can see evidence of a predicted movement from general search use to an increased use of vertical search applications, such as online shopping comparison sites. "In the shopping classifieds category," said Hitwise's...
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ValueClick announced it will rebrand its Search123 division as ValueClick Search and launch a new premium search service called Simpli. Simpli is a search and directory template that gives publishers control over how search appears on their sites. The Simpli...
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InterActive Corp (IAC) struck again, this time acquiring catalog marketer Cornerstone for about $720 million, according to E-Commerce Times. Explicitly billed as a play to bring catalog sales online, an IAC executive noted "Catalog shoppers have been the fastest retail...
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Eyetools' CTO Greg Edwards revealed a "heat map" of people's eye movements on the typical Google results page, part of a Did-It and Enquiro study that determined that, indeed, both organic results rank and paid placement rank are of paramount...
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Three quarters of people either regularly or occasionally use the net to research purchases they plan to make in-store, according to data released by BIGresearch reported in DM News. About 80 percent of men said they research electronics online before...
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Yahoo's CEO put to rest speculation that the portal firm wanted to get into the production of TV and movie content. Terry Semel said that whatever content the company created, "it has to be more unique and hopefully more clever"...
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Nielsen reported a 6.3 percent rise in "measured" media last year, which includes pretty much everything but the internet. An AdWeek account of the figures shows that cable and network TV grew the fastest, each more than a dozen percentage...
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So now that all the search palaver is out of the way, the important Search Engine Strategies coverage begins: the tchotchke report. B.L. Ochman reports "there is a paucity of cleverness in the tchotchkes at SES, with a few of...
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Tacoda said today it plans to launch a behaviorally-targeted ad network - called Tacoda Audience Networks - geared to divvying up audiences into segments useful for branding purposes. The network will be geared for the large scale and reach necessary...
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