WebSourced's parent company CGI Holdings announced it will change its name to Think Partnership and list its stock on the American Stock Exchange. The changes are to be touted by a brand campaign to be launched by CGI property MarketSmart....
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Rich media firm PointRoll hired a merger and acquisition firm to help sell the company, according to MediaPost. ClickZ reported last week that an unnamed investment bank had been engaged. The category has seen much consolidation, with Unicast and Viewpoint...
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Internet Retailer reports that comScore found online retail sales grew 22 percent in the week ending February 6, amounting to $1.53 billion. That is about consistent with the average of 2005's first five weeks, up to $7.07 billion from $5.7...
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BlueLithium won a $11.5 million round of venture funding from WaldenVC and 3i, according to AdWeek. The funds are slated for a U.K. expansion and engineering improvements to its targeting technology. BlueLithium, a media reselling network in the style of...
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An ANA survey showed that the first thing on the minds of senior marketers at large companies is accountability. By far, more of them indicated it as one of their three biggest issues, followed not particularly closely by building strong...
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DM News reports a new Millard survey showed increased satisfaction with online holiday sales, with 51 percent of shoppers saying they were satisfied with the experience, up from 2003's 46 percent. Still, specific problems showed increased prevalence, including order process...
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Two studies showed that Microsoft's Internet Explorer's share of the browser market dipped below 90 percent, largely the doing of gains made by Firefox, according to CNET. Where Microsoft had previously pointed to WebSideStory figures as a source of information...
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Yahoo plans to ditch the Overture brand, according to ClickZ, adopting the prosaic Yahoo Search Marketing Solutions. Two years ago, Yahoo acquired the search engine advertising technology firm, which has since been the major engine for the company's growth. Yahoo...
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Yahoo is set to announce the release of several application programming interfaces that will allow marketers and others to develop systems that work with Yahoo's video search, image search, news search and local search. The move parallels APIs already released...
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MediaPost reports on new Jupiter search data showing that paid search is continuing to eat up share of the online marketing pie. Accounting for $2.6 billion in spending in 2004, Jupiter projects it to grow to $5.5 billion by 2009....
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LinkedIn, one of the many social networks that attracted millions in venture capital prior to figuring out a strong revenue model, announced it will start charging for employment ads. The prices will be steep, too, at $95 per listing on...
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Nielsen/NetRatings reports that most searchers use more than one search engine, according to eMarketer. Of Google's reported 71 million unique searchers in January, 41 million (58 percent) also dabbled with other engines. Yahoo saw 71 percent of its own users...
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MarketingVOX's roving conference reporter B.L. Ochman reports that the Search Engine Strategies conference got off to a low-key start. Much of the initial action occurred over the PR newswires, with sheafs of research releases sent out just prior to the...
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PaidContent reports that the Snap.com started touting its cost-per-action method of selling advertising on its nascent search engine. Using a phrase that PaidContent implies may come back to haunt it someday, Snap.com's release spoke of advertisers in the more prevalent...
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