|
|
|
Home »
Archives »
March 2005
« Previous Entries ·
PointRoll Hires M&A FirmRich media firm PointRoll hired a merger and acquisition firm to help sell the company, according to MediaPost....Week's Online Sales Up 22 PercentInternet Retailer reports that comScore found online retail sales grew 22 percent in the week ending February 6,...BlueLithium Takes a VC RoundBlueLithium won a $11.5 million round of venture funding from WaldenVC and 3i, according to AdWeek. The funds...Senior Marketers: Accountability Top IssueAn ANA survey showed that the first thing on the minds of senior marketers at large companies is...Survey: Print Catalog's Influence on E-Commerce WaningDM News reports a new Millard survey showed increased satisfaction with online holiday sales, with 51 percent of...Microsoft Browser Share Sinks Below 90 PercentTwo studies showed that Microsoft's Internet Explorer's share of the browser market dipped below 90 percent, largely the...Yahoo to Nix Overture Brand NameYahoo plans to ditch the Overture brand, according to ClickZ, adopting the prosaic Yahoo Search Marketing Solutions. Two...Yahoo APIs to See Light of DayYahoo is set to announce the release of several application programming interfaces that will allow marketers and others...Search to Become $5.5 Billion MarketMediaPost reports on new Jupiter search data showing that paid search is continuing to eat up share of...LinkedIn to (Gasp) Charge for Recruitment ListingsLinkedIn, one of the many social networks that attracted millions in venture capital prior to figuring out a...Few Searchers Monogamous to Search EngineNielsen/NetRatings reports that most searchers use more than one search engine, according to eMarketer. Of Google's reported 71...SES Conference a Vortex of Search StudiesMarketingVOX's roving conference reporter B.L. Ochman reports that the Search Engine Strategies conference got off to a low-key...Snap.com Goes Cost-per-ActionPaidContent reports that the Snap.com started touting its cost-per-action method of selling advertising on its nascent search engine....Search Campaign Management Tool Sold to 360i360i, the search marketing agency, bought SearchIgnite, a popular campaign management software provider, according to ClickZ. SearchIgnite will...PointRoll Intros 'FoldOver' Ad UnitPointRoll announced the introduction of a new rich media ad unit, a FoldOver that sits in an upper...DoubleClick Bows Feed Management SystemDoubleClick's Performics division launched FeedLab, a system that manages feed-based marketing campaigns, like those geared to shopping comparison...Yahoo Suggests HTML Additions to Instruct Search EnginesAndy Beal reports from Search Engine Strategies in New York City that Yahoo is testing the popularity of...WebSideStory Shows Growth, New Product PlansWebSideStory's revenues grew 38 percent in 2004 to $22.6 million, showing a profit of $1.78 million. Q4 revenue...Circuit City Drops Amazon as E-tail PartnerCircuit City, coming off of a poor holiday quarter, announced that as of today it would handle its...Hitwise: Vertical Search Starting to 'cannibalize' General SearchHitwise told ClickZ that its data shows it can see evidence of a predicted movement from general search...ValueClick Bows Private Label Search, Nixes Search123 BrandValueClick announced it will rebrand its Search123 division as ValueClick Search and launch a new premium search service...IAC Buys Major CatalogerInterActive Corp (IAC) struck again, this time acquiring catalog marketer Cornerstone for about $720 million, according to E-Commerce...Searchers Stick to Top ListingsEyetools' CTO Greg Edwards revealed a "heat map" of people's eye movements on the typical Google results page,...Three Quarters Admit to Researching In-Store Purchases OnlineThree quarters of people either regularly or occasionally use the net to research purchases they plan to make...Yahoo Chief: We Won't Be Content CreatorYahoo's CEO put to rest speculation that the portal firm wanted to get into the production of TV...Traditional Media Had Great 2004Nielsen reported a 6.3 percent rise in "measured" media last year, which includes pretty much everything but the...SES Tchotchke ReportSo now that all the search palaver is out of the way, the important Search Engine Strategies coverage...Tacoda Intros Behavioral Net for BrandingTacoda said today it plans to launch a behaviorally-targeted ad network - called Tacoda Audience Networks - geared...TechWeb Intros 'Dogear Peelback'CMP's TechWeb Network announced a new ad format, similar to the one introduced earlier in the day by...Canadians Online Retail Market Said to MatureCanadians, slow to adopt online shopping, may be coming out of their torpor, according to a new YourShops.ca...Microsoft in Decade-Long Partnership with ARFMediaPost has early word that Microsoft and the Advertising Research Foundation will announce a 10-year partnership, including ongoing...Passive Click Fraud Prevention for an Impassive MarketA New York Times report on click fraud shows that for all the hand wringing about the issue...Google's Local Search Earning Big TrafficGoogle reports that its new efforts in the local search area - including its February integration of a...Dominant Radio Firm Moves Stations to Internet, to Sell Net AdsRadio station company Infinity plans to stream its radio stations directly to the internet and sell advertising on...Eolas Trial Judge Faulted in AppealA federal appeals court scolded the federal judge who managed the Eolas patent case, telling him that he...Keyword Prices Mostly Flat in FebAfter an inflationary period leading up to last years holiday shopping season, search keyword bid prices have flattened...Lycos Dumps Yahoo's Inktomi for Ask Jeeves EngineReuters reported that major search engine brand Lycos dropped Yahoo's Inktomi search technology in favor of that from...Friendster to Charge for BloggingAdding still another revenue stream, social network site Friendster said it will charge upgrading members fees for blogging...Anti Kid Marketing Law Shuts Off Parts of Web for Kids, OthersA law designed to protect kids from overly-grabby marketers is instead leading to many companies reducing their content...Pop-Ups Decline in Number, EffectivenessA Wired report shows that pop-up ads are going the way of the cheesy synthesized website sound track...True.com Pushing States to Mandate Competitors Add DisclosuresIt is a practice as old as the states themselves: a company convinces the local legislature to pass...Republicans on FEC: Blogs May Be RegulatedFederal Election Commissioner Bradley Smith stirred the blog pot by suggesting that blogs might be treated very differently...Car Shopping Moving Online for Savings, LiquidityInternet auction sites and car comparison shopping engines are creating a more liquid market for vehicles, according to...Wired Anti-Pop-Up Story Peeks Out from Under Pop-UpAdland points out that Wired’s story yesterday on the waning of pop-ups – and the rhetorical questioning of...CBS Making Another Interactive TV ForayUnbowed by the failed WebTV experiment with Microsoft, CBS is set to start up another interactive television project,...Beauty Brands Benefit Most from Net CampaignsDynamic Logic told AdWeek that a look across its brand research studies revealed that, among consumer package goods,...Yahoo Ice Cream Campaign a Hit, LocallyCNET ran down the story of imbalances in Yahoo’s ice cream giveaway anniversary promotion. Apparently, West Coast Baskin-Robbins...Travel Sites Beat Airline SitesExpedia, Orbitz and Travelocity topped a Keynote study on user preferences among travel sites in purchasing tickets, edging...NBC May Buy Out Microsoft's MSNBC StakeE-Commerce Times reports that NBC is trying to buy out Microsoft's stake in their MSNBC joint venture. The... |