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February 2005
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FTC: Undisclosed Product Placements OKThe FTC, pressured by anti-commercial groups to rule against non-disclosed product placements on television, announced marketers would not...Click Price Inflation to ContinueBusinessWeek covered the rising costs of clicks in search advertising. The words media buyers don't want to hear...Integrated Shop Mediasmith Expands RapidlyMediasmith, a San Francisco integrated media shop, has been on a hiring binge to sate its recent run...AzoogleAds Raises Private Capital RoundCost per action network AzoogleAds announced it raised a round of private equity from TA Associates and Stripes...Holiday Brings High Click CostsAs expected, many gift-related search terms earned much higher costs per click in the lead up to Valentine's...Former Salon Editor: Paid Content Valid Biz ModelFollowing his stepping down as editor-in-chief, Salon founder David Talbot said advertising isn't the end-all revenue stream for...MSN to Act as Cable Net for Online Video ContentActing as a cable network of sorts, Microsoft's MSN will carry the health and lifestyle video programming of...24/7 Real Media Opens Tokyo Office24/7 Real Media announced it expanded into Japan with a Tokyo office. The firm said its Japan efforts...InfoUSA Offers to Buy Digital ImpactInfoUSA said it is trying to buy out Digital Impact for $2 per share, a price well over...China Closes Thousands of Internet CafesAfter several stop-and-start attempts to control burgeoning internet cafes, China's clampdown that started last October managed to close...Publishers Cautiously Approaching RSS FeedsTroubled by the prospect of giving away their content shorn of advertising, many publishers haven't yet grappled with...Ask Jeeves Starts Consumer TV CampaignIn its first TV campaign since the heady days of the first internet boom four years ago, Ask...Online Car Ads Hit $1.2 Billion, to Grow RapidlyClickZ reports that auto retailers increased their advertising by more than half last year, growing automotive adspend to...Nielsen: We Botched Ratings DataNielsen Media Research on Friday admitted to one of the worst media measurement mistakes yet, informing clients after...DoubleClick: Half of Purchases Come After SearchDoubleClick released a study this morning showing that about half of online purchases come only after a relevant...Brit Net Ads Up 52 Percent in 2004Major agency Starcom reported that it found U.K. advertisers now spend more than one out of every 30...WhatCounts Launches Blog HardwareEmail marketing firm WhatCounts announced it launched a new blog system today - but with a twist. It's...Personalized Rich Media Email Creative System LaunchedEmail firm Responsys and rich media firm Scene7 partnered to produce an email marketing system that allows for...Radio Worst for AccountabilityIn a study sponsored by Arbitron and the Radio Advertising Bureau, media buyer planners and marketers rated radio...Jeeves Pitches Branded Firefox Browser Idea to MozillaCNET reports number four search firm Ask Jeeves started talks with the Mozilla Foundation to possibly put out...WPP Flaunts its Unique Power to Buy Chinese AgenciesThe Times Online U.K. reports that mega agency holding company WPP will move to double its presence in...Jupiter to Become 3rd Biggest Photo Firm with New AcquisitionJupitermedia, parent to online advertising trade site ClickZ, announced it is purchasing stock photography firm Creatas for $38.2...Online Agency Sues Alleged Deadbeat ClientIn a move rare among overly client-sensitive ad agencies, AKQA is very publicly suing a former client for...New Claria Behavioral Net to Buy $100 Million of BannersClaria is set today to announce its Q2 plans to launch a new behavioral banner network, BehaviorLink, that...Teens Getting Mobile Text AdsA Ball State University study showed, according to MediaPost, that about one in six teens have received an...Kanoodle Study: Kanoodle Stuff is GreatKanoodle, a company that runs a system for placing content-targeted text link ads, said that a study it...Popular Hallmark Greeting: 'Please Try Back…'CNET reports Hallmark, the inventor of the modern Valentine's Day, couldn't keep its website up and working. Many...News Corp Execs Discover InternetExecutives from Rupert Murdoch's News Corporation, the owner of the Fox network, are teeming into New York City...Audible to Launch Wireless Division, Invade EuropeAudio content e-commerce firm Audible announced very rosy financial figures for the past quarter, showing a 78 percent...Florida Wife Loses Spyware CaseA Florida court ruled that a woman broke the law by installing spyware on her soon-to-be ex-husband's computer,...UnsubCentral to Provide List Scrubbing for MobilesEmail list suppression firm UnsubCentral announced it now can scrub email lists of those domains the Federal Communications...London Soaks Up Half of U.K. Banner TrafficNetImperative reports that the U.K.'s internet use is enormously skewed to its capital city London. Studying just where...Net May Lose Political Ad Special StatusThe web may soon face the same political advertising spending limitations placed upon other media in the 2002...SmartBargains IPO OffAfter reducing losses but failing to post a profit in 2004, SmartBargains announced it will cancel its proposed...New Search Fraud Method: 'Impression Spam'ReveNews points to a new form of search engine marketing fraud, where competitors temporarily turn their own campaigns...Google Reaches for B-to-B MarketHoping to head off business search competitor Quigo at the vertical market pass, Google made a fanfare about...Microsoft: Oops, Maybe IE Isn't so InseparableAfter insisting that Internet Explorer was inseparable from Microsoft Windows during antitrust hearings, Microsoft reversed itself, saying that...Eziba's Colossal DM Mistake Bankrupts FirmEziba's botched attempt to get into the paper catalog channel, diversifying from its e-commerce roots, bankrupted the firm,...WPP Launches Own Search Engine Marketing FirmWPP said it was carving out its own search engine marketing unit, to be called mSearch. Providing consulting,...Blogs & RSS: Marketing Under Spam Filters' RadariMedia reviewed (via Adrants) the progress of the blog and its plain sister, the RSS feed, as mechanisms...adMarketplace Intros Automated Flash Creation and HandlingadMarketplace, a graphic ad online auction market, announced it introduced an automated tool to both traffic Flash versions...IAC Losses May Bode Ill for Travel SitesE-commerce giant IAC blamed its $49 million quarterly loss on performance of its travel sites, which include Hotels.com...E-Commerce Up 34 Percent for WeekOnline retail spending grew 34 percent versus the same week last year to hit $1.33 billion for the...More High Dollar Households OnlineMediaPost reports that Nielsen/NetRatings' new demographic figures for the net show an unusually high rise in high income...aQuantive Revs Triple with AcquisitionsaQuantive reported large gains in profits and revenues for the last quarter, largely on the backs of a...PlanetOut's First Public Quarter Closes GapPlanetOut reported a slight loss in its debut financial report as a public company. It saw revenues rise...Valentine's Day E-Commerce: $3.9 BillionInternet Retailer reports that Valentine's Day is fast becoming a major holiday e-commerce event. VeriSign, the online payments...House Removes Threat to Cookies in Spyware BillAs expected, the House of Representatives made an exception for cookies in its Spy Act proposed legislation, according...Viral's Popularity May Undo Viral EffectViral marketing may have jumped the shark, now that The New York Times covered the practice of inspiring... |