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February 2005
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Spam Blacklists Rendered UselessOne of the major pillars of anti-spam filtering, the blacklist, is rapidly losing effectiveness, according to ZDNet. In...OPA Insists on Explicit Legal Exemption for CookiesThe Online Publishers Association (OPA) submitted comments to congressional hearings suggesting that the onrushing anti-spyware "Bono Bill" make...Programmers Fuzzing Out Brands to Protect Product Placement InventoryThe hotting up medium of promotional product placements continues to become more popular, but also can't avoid the...Another French Firm Wins Google Trademark SuitGoogle lost yet another French trademark case late last week, according to CNET. Google and its French subsidiary...AOL Posts Nice Ad Gains but Hemorrhages SubscribersThe good news is that AOL reported it grew its non-search advertising business to $313 million, a 53...Anti-Spyware Firm Wins $108 Million in VC FundsAnti-spyware firm Webroot won $108 million in VC financing. Deals of that size are unusual and typically signify...Mitsubishi Pins Rally Car Hopes OnlineMitsubishi, the automaker that has most embraced online marketing, continued its internet reliance, pinning the hopes of a...Superbowl Prices Offered Diminishing Value over YearsReaders wishing to plumb the depths and heights of marketer gullibility and ego can visit AdAge's chart of...Yahoo Moves Closer to HollywoodThe LA Times reports Yahoo signed a lease to take over the old Metro-Goldwin-Mayer headquarters, bringing Yahoo's entertainment...NYT Makes Move to Take Part of :30 MarketAdWeek reports that the NYTimes.com site is adapting video commercial formats in a brazen attempt to steal share...Researchers: Choppy Online Prices a Natural StateWhile other studies have shown that internet shopping has had a deflationary effect on prices generally, a new...High Organic Search Listings Up Transaction Rates, Not Just ClicksOneUpWeb updated its earlier study on optimized search listings and their effects, finding again that higher listings in...Primedia's Portal About.com to Be SoldThe New York Times reports that About.com has been on the block for weeks, attracting bids from Google,...Holidays Saw 18 Million New Web ShoppersJupiter Research told AdWeek that the holiday shopping season saw 18 million buyers new to e-commerce, part of...Local Online Ads to Hit $5 Billion by 2009Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about...New Starcom CEO Muszynski Not Just a BuyerStarcom USA named John Muszynski its new CEO , a well-respected and extremely well-liked media figure, who grew...Bloglines Indeed Bought, No Pressure for ProfitsPaidContent confirms that AskJeeves bought Bloglines and provides quite a bit of insider detail into the transaction. The...Some Superbowl Advertisers Short Shrift Net AspectsTobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as...Ogilvy Accused of Duping Trade Pubs, BlogsAdland uncovered a bit of alleged deliberate dishonesty in an Ogilvy effort to publicize a campaign it did...180Solutions Buys Easy Message for Adware PlayMediaPost reports that adware firm 180Solutions bought Easy Message, a meta-IM firm that allows instant messaging applications ranging...Word of Mouth Gets Code of ConductThe Word of Mouth Marketing Association (WOMMA) released an ethics code today, pushing viral marketers and others to...DoubleClick Keeps Goodies Coming for ExecsOn the heels of a new retention program that pays the very top DoubleClick executives more than $1,000...Advertising.com to Proffer PointRoll AdsAdvertising.com will serve PointRoll ads on its large network for no additional charge, joining a list of other...Rich Media, Blogs, Games Big Exploration Topics at iMediaIn a couple dispatches sent back to AdAge, the trade publication's correspondent said the hot topics among the...Publisher Survey Points to Optimism for 2005Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links,...Google Blogger Blogger Who Blogged too Much Now Just a BloggerThe Google blogger who apparently blogged too much has left the company, according to reports. Several days after...CooperKatz Makes Blog PR Practice Out of Exec's BlogA CooperKatz PR executive managed to parlay his own blog on PR and blogging issues into a practice...Anti-Spyware Group Splits on StrategySome members of an anti-spyware group resigned after the group, the Consortium of Anti-Spyware Technology vendors (COAST), instituted...Click Tactics Takes $11 Million in VC FundsDM News reports that direct marketing software and services firm Click Tactics won $11 million in new financing...Falk Adserver to Integrate BillingAd serving firm Falk eSolutions is partnering with a European firm, Fivia, to create an integrated offering of...Web Video Use PervasiveMore than a quarter of internet users say they watch an online video feed at least once a...Microsoft Search Design Very Close to Yahoo'sA blog noted that the new Microsoft search engine adopted many of the interface elements of Yahoo's search...Online Account Activity Slows, Traditional UpData compiled by AdForum shows that more and more advertisers are looking for new help for their traditional...Google Touts Weblogs Inc as AdSense SuccessAt a Google analyst event designed to tout the search engine company as a very, very serious company,...New York & Nigeria #1 in FraudNew York is the worst - but not far off from Miami - for fraudulent e-commerce transactions in...iTraffic Is No MoreiTraffic is no more. According to ClickZ, parent company Agency.com is folding in the venerable brand name, acquired...Online Retail Growth SlackenscomScore reported relatively slow online retail sales growth for the week ending January 6, showing only a nine...Levi's Casting for a Blogger-Ridden AdTrying to borrow some hip, Levis appears to be looking for bloggers to cast into a new ad...WebSideStory Buys AtomzWebSideStory bought content management and site search firm Atomz in a cash and equity deal valued at about...Some Affiliate Marketers Could Be on Hook for Abetting SpamWired points to small bits of evidence that marketers may be held accountable for the effects of their...Superbowl Boosts Advertisers' Traffic LevelsWeb bandwidth management firm Akamai reported that traffic to Superbowl advertiser sites just about quadrupled during the event,...Web Dating Growth Slows, Traffic DeclinesJupiter Research analyst Nate Elliott's predictions of online dating market doom seem to be coming true, according to...Tech Site Faces Ad Price ID CrisisA BusinessWeek story (via PaidContent.org) on CNET's positive advertising trends shows some clouds around its silver lining. While...Rich Media Catching Up to Banners, Long Way to GoAdvertising.com found that banners remain the online advertising form of choice, but rich media is hard on its...French Courts May Face Resistance by U.S. Internet FirmIt turns out the U.S. federal judiciary isn't so sure that it doesn't have jurisdiction over two French...Google: Firm Must Improve Small and Large Marketer OfferingsGoogle's outreach effort to analysts, designed to show that the firm takes making money very seriously, didn't reveal...Can-Spam Used by Pfizer to Address Trademark, Drug Importing, Other IssuesBecause Pfizer isn't an internet service provider, it isn't allowed under the Can-Spam Act legislation to sue spammers,...Family Institute Razzes WOMMAA watchdog group set its sites on WOMMA's newly-announced guidelines for proper word of mouth marketing. In particular,...URL Typo in Print Ad Forces Destruction of IssueMediaWeek reports that 800,000 copies of the latest issue of YM Your Prom will be destroyed after it... |