Search trade group SEMPO refreshed its board of directors, with member voting in five incumbents and bringing in eight new board members, according to ClickZ. All five incumbents who sought re-election managed to stay on, including WebMamma's Barbara Coll, Did-It's...
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While branded entertainment continues to attract more fans and detractors - and reportedly a billion dollars or two in billings - one of the original practitioners - Philip Morris - reaffirmed that it does not pay to place cigarettes in...
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Meta search engine Blowsearch announced it hired former Kanoodle executive Joseph Holcomb as its new VP marketing, according to MediaPost. Holcomb had spent two years with Blowsearch. ...
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Burger King's run of relatively successful virals seems to be continuing, with Adrants uncovering what seems to be yet another BK-seeded "anonymous" video touting the fast food giant's products. Some delving into the internet's whois database revealed that the video's...
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It didn't take long for the web development community to create a work-around to help websites opt out of Google's new Autolink feature - the one that adds hot links for those running Google's toolbar to websites showing content, such...
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ClickZ reports that two agencies behind the word-of-mouth campaign that helped launch The Passion of Christ are now attempting to rejuvenate their network to offer a regular viral marketing service for Christian-oriented clients. Nashville's Buzzplant viral marketing firm is again...
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Adrants reports the founder of Blogger is unveiling a new venture, Odeo, that make it easy for bloggers to publish audio versions of their thoughts and make them available for download. The newly-popular syndicated audio format, called podcasting, has been...
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Mark Naples looks into the origin of a New York Times story that appeared last week that panned floating ads and some other formats, even as floating rich media ads and other relatively intrusive formats ran on the Time's own...
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SearchEngineLowdown, run by a British expat, comments on a NetImperative story on research that seems to indicate Britons are smarter searchers that Americans. A study showed that 93 percent of Brits understood the difference between organic and paid listings, while...
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CNET reports that Kanoodle is opening up its RSS ad network to smaller publishers, exploiting its contextual targeting technology to match ads to syndicated feeds. The BrightAds RSS system is an automated application put together with the help of Moreover,...
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Even as revenues to the online dating market plateau, a new study shows the medium is extremely effective at helping customers find lasting relationships, according to a new British study covered by ClickZ. Only one out of 20 dates arranged...
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Net firms continue to harbor fears that the now-amended Spy Act can cause market havoc, according to MediaPost. The Advertising Research Foundation published an open letter indicating its concerns about the bill's Section 3, which makes research firms gain explicit...
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British firm Crystal Semantics won patent protection for technology that determines what categories are relevant to content on a web page. The firm claims that this technology applies to many existing contextual targeting applications, such as Google's Adsense and Adword...
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