Following a growing trend, Starwood's W hotels brand is advertising to consumers on blogs. Their campaign can be seen until the end of February on HotelChatter.com, sending clickers over to a promotional page for spring break packages. Site chief Mark...
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Aquent's virtual reality show pitting five designers against one another - one voted off the competition each week - produced Toni Greaves as the winner. Aquent said more than 56,000 people voted online over the four week promotion. Greaves, now...
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Macy's started using the web to reach its younger clientele, opening up a ThisIt.com site along with Teen Vogue, according to Internet Retailer. Large retailers have typically had difficulty expanding their markets to ages much lower than the blue hair...
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AdWeek reports business-to-business search outfit Business.com just won $6.5 million from VC outfit Institutional Venture Partners. Only last November, Business.com received $10 million in investment from Benchmark Capital. In total, the company received $75 million in funding over the past...
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Yahoo and Google both upped the search ante in differing ways, Google launching a movie locator service (give a movie title and a zip code, and voilá, your local showing appears) and Yahoo goosing up its picture search application to...
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Jupiter Research released findings that search advertising is dominated by just four categories - retail, financial services, media and travel - comprising four out of five dollars spent on the medium, according to DM News. The Jupiter report indicates keyword...
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ClickZ reports that FindWhat executives are explaining the firm's poor Q4 growth figures as a natural result of their ruthless drive to increase the network's quality. After dropping gambling advertisers and poor-performing publishers, the firm indicated it expects to see...
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The Department of Homeland Security named Claria's chief privacy officer Reed Freeman, a former Federal Trade Commission staff attorney, to its 20-member committee on privacy, according to CNET. The CNET piece heavily implies that Claria, as an adware firm that...
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After about eight months of testing, CNET reports AOL is set to launch its Local.AOL.com local search application to the general web public. Previously, only AOL subscribers could test out the system. AOL has had difficulties structuring its sales department...
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eMarketer predicts that broadband penetration will continue to boom, growing from 2005's 36 percent of households to 56 percent of households in 2008. That translates into 69.4 million broadband households. The eMarketer predictions are the highest among those set out...
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InfoUSA, a direct marketing service firm currently being sued by an ad agency AKQA for alleged non-payment for services, chose Agency.com to manage its online marketing....
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Return Path launched a behavioral targeting service tied to email marketing, according to ClickZ. The firm's PostMasterDirect email list rental service will now include information about past behavior of those on the lists. This will allow Return Path to sell...
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