iMedia interviewed Nissan's interactive marketing manager, Doug Simpson, ferreting out the major online elements Nissan continues to use with its ongoing roll-outs of new and updated car models. Lots of interactive stuff tends to come early, especially in pre-release mode,...
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eMarketer reports OneUpWeb updated a search study that shows that longer keyword phrases continue to convert at higher rates, up to a point. Keyword phrase conversion rates increase from about six percent with a one-word phrase to 38 percent with...
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Texas Instruments selected JWT Technology to be its agency of record on its ad account with undisclosed billings, according to BtoB Online. The choice of the interactive arm of JWT as the AOR indicates more of the client's spending -...
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Mere hints a month ago, developing into a popular theory in the past couple weeks, many search engine optimizers now think Google has again shifted its algorithm, particularly to take better account the varying degrees that certain types of links...
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Internet Retailer reports that Keynote Systems found Amazon.com, BN.com and CircuitCity.com to provide the three best e-commerce experiences. Following the web trails of more than 2,000 users, keynote ranked sites based on more than 200 criteria, including availability, service, brand...
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The Associated Press figuratively wrings its hands over advertisers' depictions of race relations, now that mult-racial scenes are showing up in advertisements at a far greater rate than they do in real life. The good news seems to be that...
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After getting the records from 13 online tobacconists, the state of Michigan is sending large tax bills to 553 of its residents, according to CNET. This first round of bills - accounting for the records of just one of the...
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Email firm ExactTarget released a study on the effectiveness of email campaigns relative to the days of the week emails are sent. Several earlier studies suggested that Monday and Tuesday have been the most effective days of the week. But...
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comScore reported that online retail sales for the last week in January rose 33 percent relative to the same period last year, according to Internet Retailer. Sales hit $1.09 billion for the week ending January 29. That performance compares with...
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Already at the pointy end of French court decisions favoring French firms that sued Google, the dominant search engine now faces French accusations that its plans to digitize the contents of major libraries constitutes an act of "crushing domination" over...
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Cash strapped governments have been taking in significant advertising revenues - many from outdoor ads, transit ads and stadium naming rights - since the 1980s, and now necessity is driving some to look to their websites for yet another revenue...
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Fox finally launched an online sales group in January, according to MediaWeek. Fox has largely used its site as a promotional vehicle for its shows, rather than an advertising vehicle itself. But in the past year the content strategy shifted,...
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