Adrants reports SEGA launched a new cross-media promotion involving putting a boy in a seven foot diameter bubble to promote a new game. The campaign, including a site, web shorts and supporting banners shows the "True Adventures of Chad, the...
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Adverblog lists the winners of the PlanetOut Advertising Awards, giving accolades to seven categories of marketers to gays and lesbians. The best interactive campaign: GM's Saturn campaign created by GM Planworks. Best branding: Nivea, run by RDA International. Best direct...
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Fastclick, the performance-based ad network that announced a planned $92 million IPO in December, showed ad revenues doubling in 2004, with $19 million coming in for the fourth quarter, earning a profit of $1.5 million. Last year's Q4 showed a...
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A New York Times story on Claria's new BehaviorLink network downgraded the originally-touted amount of media Claria plans to purchase to stock the network. Claria's Scott Eagle indicated the firm would buy an annualized $75 million, not the $100 million...
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A consortium of web metrics firms formed a new trade group, the Web Analytics Association (WAA), a non-proft created to represent and promote burgeoning marketing category, according to ClickZ. Bryan Eisenberg, co-founder of Future Now, will serve as the first...
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A feature available in Google's toolbar attracted publisher ire and claims that Google is trying to steal traffic, according to CNET. The AutoLink button takes certain types of information on web pages - like street addresses and package shipping numbers...
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Driven by targeting options online Hispanic advertising continues to grow explosively, rising from $75 million last year to an estimated $100 million this year, and up from a mere $10 million in 2002, according to AdAge. Marketers can target Hispanics...
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In PaidContent's exclusive interview with The New York Times's head of online operations, Martin Nisenholtz pooh-poohed the "dot.com sentiment" that the media giant could have recreated a better version of About.com, rather than shelling out $410 million for it. He...
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After allegedly sending 1.5 million "spim" messages on MySpace.com's online network to mobile devices, 18 year old Anthony Greco allegedly threatened to spread his methods for spimming the network unless MySpaces.com agreed to an exclusive agreement, effectively rendering his spam...
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The soured relationship between the Interactive Advertising Bureau (IAB) and Mediapost - the two groups that last year produced the Internet Advertising World event together - worsened last week when the IAB said it is suing to prevent Mediapost from...
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