Viral marketing may have jumped the shark, now that The New York Times covered the practice of inspiring viewers to spread ads. More than even other word-of-mouth marketing methods, viral marketing is a tactic that must be perceived as somewhat...
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Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will...
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The ever-watchful Adland reports that Microsoft pulled together an uber-viral campaign, patching together pieces of already-popular viral video footage from the web into a web ring run by fictional characters that promote MSN Search. Instead of linking to the viral...
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Search Engine Guide reports it's seeing signs of an oncoming "Google dance," the introduction of an algorithmic change that could have major effects on who gets listed among the top sites for each keyword. The site indicates that among the...
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Google purchased $1.87 million of real estate about 85 miles east of Portland, according to CNET. The land is slated for development of a industrial facility that will reportedly employ between 50 and 100 people with relatively high pay, averaging...
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About.com, rumored to be for sale for the past few weeks, has indeed been sold to The New York Times Company for roughly $410 million, according to MediaWeek. The New York Times itself first reported on February 8 that the...
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After finding that its research software - downloaded to users' computers to track their web behavior as part of comScore's giant panel - has been targeted by anti-spyware software, the research firm is trying to get the industry to distinguish...
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Nielsen's slated spring introduction of a measurement system that would have used digital video recorders to determine how - or if - people watched TV shows and, presumably, the commercials that go with them, has been set back to the...
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After its acquisition of Unicast, Viewpoint Software is making the PR rounds to push the benefits of video advertising. Stories run in most trade publications cover the firm's planned efforts, along with Dynamic Logic, to study the subtleties of video...
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Two studies sponsored by yellow pages concerns showed, according to MediaPost, that consumers still turn to online and offline yellow pages directories to find local merchants, showing that - not surprisingly - search engine's local search efforts haven't yet had...
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