Major agency Starcom reported that it found U.K. advertisers now spend more than one out of every 30 dollars on the internet. Increasing 52 percent from 2003, 2004 online revenues amounted to 3.4 percent of the country's total. About a...
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Email marketing firm WhatCounts announced it launched a new blog system today - but with a twist. It's not just a software system, but also includes the hardware necessary to get a corporation up and blogging. Typically, blogs are run...
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Email firm Responsys and rich media firm Scene7 partnered to produce an email marketing system that allows for highly-customizable creative. Marketers would make one master template that can then be modified automatically from recipient to recipient, customizing text, style and...
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In a study sponsored by Arbitron and the Radio Advertising Bureau, media buyer planners and marketers rated radio the worst among TV, newspapers, magazines and even the internet in terms of accountability, schedule integrity and audience measurement. National radio spending...
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CNET reports number four search firm Ask Jeeves started talks with the Mozilla Foundation to possibly put out an Ask Jeeves branded browser based on Firefox. To work with Mozilla, Ask Jeeves would likely have to contribute some technology of...
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The Times Online U.K. reports that mega agency holding company WPP will move to double its presence in China, buying up controlling stakes in as many as five firms. WPP currently claims a 15 percent share of the Chinese ad...
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Jupitermedia, parent to online advertising trade site ClickZ, announced it is purchasing stock photography firm Creatas for $38.2 million in cash and 1.5 million shares of its own stock (valued this morning at about an additional $27 million). Chief Alan...
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In a move rare among overly client-sensitive ad agencies, AKQA is very publicly suing a former client for refusing to pay its bills, according to ClickZ. A now-defunct division of infoUSA allegedly stiffed its agency, which later became part of...
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Claria is set today to announce its Q2 plans to launch a new behavioral banner network, BehaviorLink, that will complement its behavioral network of adware users. Since Claria keeps tabs on the surfing behavior of tens of millions of its...
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A Ball State University study showed, according to MediaPost, that about one in six teens have received an ad via a cell phone. Mobile phone ads may be sent in the U.S. after a subscriber gives permission for companies to...
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Kanoodle, a company that runs a system for placing content-targeted text link ads, said that a study it conducted with Jupiter Research found that the sponsored link category will rise quickly in 2005. More marketers participating in the study reported...
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CNET reports Hallmark, the inventor of the modern Valentine's Day, couldn't keep its website up and working. Many people who sent an electronic Valentine's Day card found that their beloveds couldn't access them, met with the unromantic greeting, "Please try...
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