Cost per action network AzoogleAds announced it raised a round of private equity from TA Associates and Stripes Group. The Canada-based network said it is already profitable and will use the undisclosed amount of funds to support its growth rate...
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As expected, many gift-related search terms earned much higher costs per click in the lead up to Valentine's Day, according to a ClickZ report. Terms such as "valentine gift" blew up to $5 per click, and 18 others jumped up...
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Following his stepping down as editor-in-chief, Salon founder David Talbot said advertising isn't the end-all revenue stream for online publications, noting that paid subscriptions can even out what has always been a very cyclical advertising market. Talbot's comments, posted on...
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Acting as a cable network of sorts, Microsoft's MSN will carry the health and lifestyle video programming of Oasis TV, already to be carried by Time Warner Cable, according to a MediaWeek report....
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24/7 Real Media announced it expanded into Japan with a Tokyo office. The firm said its Japan efforts will first focus on its 24/7 Search search engine marketing product....
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InfoUSA said it is trying to buy out Digital Impact for $2 per share, a price well over the email marketing agency's current market price, according to BtoB Online. InfoUSA's offer came in at 38 percent higher than Digital Impact's...
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After several stop-and-start attempts to control burgeoning internet cafes, China's clampdown that started last October managed to close more than 12,000 cyber cafes. Last spring, more than 8,000 were closed down. China has been enforcing a law passed last fall...
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Troubled by the prospect of giving away their content shorn of advertising, many publishers haven't yet grappled with increasing consumer demand that they offer syndication feeds so viewers can download stories directly into their RSS readers. A few are now...
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In its first TV campaign since the heady days of the first internet boom four years ago, Ask Jeeves will bow six new commercials to attract new users, according to DM News. The creative features experts getting asked questions outside...
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ClickZ reports that auto retailers increased their advertising by more than half last year, growing automotive adspend to $1.2 billion online in 2004, according to Borrell Associates. Borrell's study predicts that the spending levels will reach $2 billion in 2006,...
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Nielsen Media Research on Friday admitted to one of the worst media measurement mistakes yet, informing clients after the market closed that its data on digital cable TV ratings has been unpredictably inaccurate over the entire 2004-2005 season to date....
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DoubleClick released a study this morning showing that about half of online purchases come only after a relevant search. These searches sometimes happen well before the actual purchase, often weeks earlier. Most searches employed generic search terms, such as product...
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