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February 14th, 2005
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Holiday Brings High Click CostsAs expected, many gift-related search terms earned much higher costs per click in the lead up to Valentine's...Former Salon Editor: Paid Content Valid Biz ModelFollowing his stepping down as editor-in-chief, Salon founder David Talbot said advertising isn't the end-all revenue stream for...MSN to Act as Cable Net for Online Video ContentActing as a cable network of sorts, Microsoft's MSN will carry the health and lifestyle video programming of...24/7 Real Media Opens Tokyo Office24/7 Real Media announced it expanded into Japan with a Tokyo office. The firm said its Japan efforts...InfoUSA Offers to Buy Digital ImpactInfoUSA said it is trying to buy out Digital Impact for $2 per share, a price well over...China Closes Thousands of Internet CafesAfter several stop-and-start attempts to control burgeoning internet cafes, China's clampdown that started last October managed to close...Publishers Cautiously Approaching RSS FeedsTroubled by the prospect of giving away their content shorn of advertising, many publishers haven't yet grappled with...Ask Jeeves Starts Consumer TV CampaignIn its first TV campaign since the heady days of the first internet boom four years ago, Ask...Online Car Ads Hit $1.2 Billion, to Grow RapidlyClickZ reports that auto retailers increased their advertising by more than half last year, growing automotive adspend to...Nielsen: We Botched Ratings DataNielsen Media Research on Friday admitted to one of the worst media measurement mistakes yet, informing clients after...DoubleClick: Half of Purchases Come After SearchDoubleClick released a study this morning showing that about half of online purchases come only after a relevant... |