MediaPost reports that adware firm 180Solutions bought Easy Message, a meta-IM firm that allows instant messaging applications ranging from AOL's, Yahoo's and MSN's to talk to one another. An executive said the deal closed a few days ago. Users will...
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The Word of Mouth Marketing Association (WOMMA) released an ethics code today, pushing viral marketers and others to ensure that their efforts are above board. The code of conduct includes the provision that marketers should disclose relationships, ruling out fake...
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On the heels of a new retention program that pays the very top DoubleClick executives more than $1,000 a day for remembering the way to the office each morning, DoubleClick disclosed the SEC yesterday that its board's compensation committee put...
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Advertising.com will serve PointRoll ads on its large network for no additional charge, joining a list of other more than a dozen other sites making the technology available to advertisers for free, according to ClickZ. PointRoll has been striking these...
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In a couple dispatches sent back to AdAge, the trade publication's correspondent said the hot topics among the iMedia Summit include broadband penetration and rich media, blogs, social networks and mobile gaming devices....
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Advertising.com's second annual survey of publishers found optimistic revenue projections for 2005, predicting growth especially in text links, large rectangles, small banners, as well as rich media, streaming and behavioral targeting. Publishers expect traditional advertisers to continue to shift dollars...
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The Google blogger who apparently blogged too much has left the company, according to reports. Several days after joining Google and making several posts about the new employee process on a personal blog, Mark Jen edited his site when supervisors...
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A CooperKatz PR executive managed to parlay his own blog on PR and blogging issues into a practice division for the firm. CooperKatz announced it is putting Steve Rubel, author of the Micro Persuasion blog, in charge of a new...
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Some members of an anti-spyware group resigned after the group, the Consortium of Anti-Spyware Technology vendors (COAST), instituted a certification process that could allow adware vendors to distinguish themselves from the less desirable spyware purveyors. The certification process allowed adware...
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DM News reports that direct marketing software and services firm Click Tactics won $11 million in new financing from IDG Ventures and earlier investors TH Lee Putnam Ventures and the Wakefield Group, among others. Click Tactics recently bought email software...
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Ad serving firm Falk eSolutions is partnering with a European firm, Fivia, to create an integrated offering of both ad serving and agency media inventory and billing management, according to ClickZ. Integrating existing billing functions at large and mid-sized ad...
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More than a quarter of internet users say they watch an online video feed at least once a week, according to a new Online Publishers Association study. (Findings shown here.) One in twenty said they watch one every day. Seven...
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