The LA Times reports Yahoo signed a lease to take over the old Metro-Goldwin-Mayer headquarters, bringing Yahoo's entertainment division firmly into the sphere of Hollywood's influence and culture. Already headed by a Hollywood executive, Yahoo has been consistently moving closer...
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AdWeek reports that the NYTimes.com site is adapting video commercial formats in a brazen attempt to steal share from television's bloated supply of marketing dollars. The site is starting off with Viewpoint's Unicast video ad format. The company's ad operations...
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While other studies have shown that internet shopping has had a deflationary effect on prices generally, a new study shows that the lack of consistently low prices across the internet shows less the illiquidity of the market and more of...
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OneUpWeb updated its earlier study on optimized search listings and their effects, finding again that higher listings in Google rankings leads not just to additional clicks, but also to a higher transaction rate (see chart)....
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The New York Times reports that About.com has been on the block for weeks, attracting bids from Google, Yahoo, The New York Times, AOL and AskJeeves in an auction process run by Goldman Sachs. Final bids, according to an unnamed...
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Jupiter Research told AdWeek that the holiday shopping season saw 18 million buyers new to e-commerce, part of the reason internet shopping grew 24 percent over the period. In all, a total of 90.5 million shoppers took advantage of the...
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Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about $5 billion in the U.S. by 2009, with most of that coming in the form of paid search. The firm said the...
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Starcom USA named John Muszynski its new CEO , a well-respected and extremely well-liked media figure, who grew up in the Leo Burnett media system. Agency consultant Mike Lotito commented to MediaPost that he saw Muszynski's appointment as a somewhat...
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PaidContent confirms that AskJeeves bought Bloglines and provides quite a bit of insider detail into the transaction. The AskJeeves team first got interested in Bloglines mostly because of their own avid use of the service. Bloglines will be run rather...
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Tobasco and Honda, both Superbowl advertisers, both saw their website performance dip to page downloads as long as 20 seconds, according to Keynote Systems figures noted in an e-Commerce Times rundown of Superbowl stats and effects. Movie makers Sony Pictures...
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Adland uncovered a bit of alleged deliberate dishonesty in an Ogilvy effort to publicize a campaign it did for American Express. A polite note sent from a purported student - also received by MarketingVOX and other trade publications - pointed...
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