Mamma.com announced it added a new auction function to the flat rate pay-per-click media sales offered by the meta-search engine, according to DM News. Also announced were interface improvements, a keyword suggestion tool and a bid estimator....
continue reading »
Search engine Ask Jeeves will announce today or tomorrow that it acquired blog aggregation service Bloglines, according to Napsterization.com. Ask Jeeves officials did say it would make an announcement of some sort today. Bloglines collects blog content and, among other...
continue reading »
Recognizing they don't have the right to tax interstate commerce, 40 states are trying a different angle; they're setting up a voluntary system in which states that sign up will ask businesses to opt into taxing their customers. That arguably...
continue reading »
eBay remains atop the list of sites attracting the most online shoppers, but Amazon cut the lead almost in half, according to NetRatings figures published in Internet Retailer. Wal-Mart also saw its traffic blow up, rising 42 percent, to land...
continue reading »
One of the major pillars of anti-spam filtering, the blacklist, is rapidly losing effectiveness, according to ZDNet. In the last few weeks spam has been spiking because spammers are sending unsolicited commercial emails not so much through infected zombie computers,...
continue reading »
The Online Publishers Association (OPA) submitted comments to congressional hearings suggesting that the onrushing anti-spyware "Bono Bill" make explicit its exemption of cookies as one of the illegal mechanisms for tracking site visitors. While some supporters of H.R. 29 have...
continue reading »
The hotting up medium of promotional product placements continues to become more popular, but also can't avoid the silly culture of television production and programming circles. MediaPost reports that some shows are starting to pixelate brands on products that failed...
continue reading »
Google lost yet another French trademark case late last week, according to CNET. Google and its French subsidiary were ordered to pay about a quarter million dollars for having let advertisers use the brand name Louis Vuitton as a means...
continue reading »
The good news is that AOL reported it grew its non-search advertising business to $313 million, a 53 percent increase over the same quarter a year ago. It reported ad sales of greater than $1 billion for all of 2004....
continue reading »
Anti-spyware firm Webroot won $108 million in VC financing. Deals of that size are unusual and typically signify either an oncoming major media campaign or an upcoming IPO in which VCs wish to participate more fully. Since Webroot's stated intent...
continue reading »
Mitsubishi, the automaker that has most embraced online marketing, continued its internet reliance, pinning the hopes of a male-oriented competition-standard rally car on an online banner campaign pointing to interactive car models developed by Domino Solutions. Manning Gottlieb OMD managed...
continue reading »
Readers wishing to plumb the depths and heights of marketer gullibility and ego can visit AdAge's chart of Superbowl ad prices and exposure. The upshot: buying an ad in 2004 was three times dumber than doing so in 1982 (about...
continue reading »
