In a very unusual note for an earnings outlook, DoubleClick - in the midst of reporting decent revenues and profits for the last quarter of 2004 - told investors that it had already baked into its Q1 2005 estimates the...
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ClickZ reports that comScore acquired still another survey company, this one a large Canadian firm, SurveySite. The Toronto-based company employs 50, servicing very large U.S. consumer brands such as P&G and Dell. Last summer, comScore bought Q2 Brand Intelligence. Altogether...
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Taking one in every 25 marketing dollars might not have been enough to grant the internet "mainstream" status, but The New York Times reports that the medium may have come of age now that Superbowl advertisers, those cleverest of marketers,...
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OgilvyInteractive launched a small internal group called the Digital Innovation Group that will deal with emerging interactive technologies and media. Headed by Maria Mandel, a former director of DraftDigital's interactive services, the group will consult with other Ogilvy units on...
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Merrill Lynch estimates that online ads will account for 4.6 percent of adspend in 2005, up from 3.7 percent in 2004, according to a MediaPost report. Due particularly to increased forecasts for non-search online media, Merrill Lynch upped its earlier...
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eMarketer collected a bevy of statistics showing the general picture of online adspend growth. It predicts 4.2 percent of adspend will go to the internet, just about where Merrill Lynch estimates had been until they revised them upward recently to...
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The Direct Marketing Association's ethics committee forwarded four internally-policed cases to government authorities, according to DM News. The four members referred to various authorities involved misleading offers or noncompliant telemarketing practices. None involved spam. The DMA has in the past...
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Amazon.com reported financial results showing 26 percent sales growth in 2004 when taking into account currency adjustments, a figure that disappointed some analysts. International sales grew fastest (33 percent taking out the currency exchange effects). The company reported a profit...
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Ohio enacted a new anti-spam law that makes illegal a wide variety of activities common among spammer, including falsifying routing information and using unauthorized access to computers to send spam, according to DM News. The law gives prosecutors the ability...
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SearchEngineLowdown points to a breakdown of Piper Jaffray analyst figures showing the search engine marketing field growing to $10 billion in 2006, then growing 35 percent in 2007, 20 percent in 2008, 22 percent in 2009 and 16 percent by...
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Hitwise reports that its monitoring of a Tide an ad-supported viral campaign - where visitors to a special website can sign up for free samples and recommend the site to friends - increased Tide.com's share of visits by a factor...
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