iMedia interviewed Burst's Jarvis Coffin on his firm's PSA campaign to help viewers and publishers deal with spyware. The conversation rambles across the differences between adware and spyware - both theoretical and practical. Coffin notes that the interests of web...
continue reading »
Three major advertising trade groups asked regulators to reconsider limits the Federal Communications Commission put in place on advertising to kids, according to MediaPost. The FCC previously redefined "commercial matter" to include house ads promoting content from publishers and broadcasters....
continue reading »
In yet another innovative move by Amazon.com in the shipping arena, the e-commerce giant will offer an annual fee based arrangement allowing buyers to pay $79 per year for unlimited free two-day shipping, according to Internet Retailer. Currently, Amazon.com offers...
continue reading »
Yahoo launched a new search tool that allows users to narrow searches based on the content they happen to be viewing at the time, providing a contextual targeting of sorts. SearchEngineWatch reviewed the new feature, noting a few rough spots,...
continue reading »
SearchEngineLowdown points to a USAToday review of the new MSN search engine, which gives it good marks for effort, but criticized the persnicketiness of its syntax requirements. Many searches are "canned," in that Microsoft provides results not so much from...
continue reading »
TNS Media Intelligence/CMR predicted that the coming year will see a 5.1 percent increase in ad billings across media. That's about half the growth seen in 2004, according to BtoB Online. The second half of 2005 should see the lowest...
continue reading »
Earthlink said that scans of its users' computers revealed many "spyware" installations, according to AdWeek, but this third quarterly installment continues to lump many things, such as tracking cookies, into the category and suggest misleadingly that the problem is worsening...
continue reading »
The committee shepherding the much-feared Spy Act bill, which would have thrown out the tracking cookie baby with the spyware bathwater, will rewrite the potential law so as to exempt all forms of cookies, according to MediaPost. In its original...
continue reading »
A longitudinal keyword price tracking study by Fathom Online showed a three percent fall in the costs per click, according to MediaPost, reflecting what is probably the normalization of rates after an inflating holiday shopping season. The wireless category saw...
continue reading »
In what might be part of a trend toward secondary pay-per-click networks looking to compete based on better advertiser control over ad placements, 7Search.com announced a program where PPC advertisers can define which categories of sites should run their ads....
continue reading »
ClickZ reports that the Interactive Advertising Bureau will create a policy and lobbying arm to address issues such as spyware, privacy and other issues requiring market and legislative education. To date, the IAB, controlled for the most part by large...
continue reading »
Penn Media recharacterized its 50 e-zine publications as blogs in hopes of attracting more advertising. Contracting with Pheedo to provide RSS and blog advertising services, Penn Media is moving from a push-only advertising model to incorporating "pull" content, such as...
continue reading »
A new eMarketer report on wireless marketing paints three potential scenarios, the most optimistic of them showing mobile marketing failing to gain even a tenth of the marketing dollars five years from now that the internet currently enjoys today. The...
continue reading »
